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Systems and Methods for Advertising Services Based on an SKU-Level Profile

  • US 20110093335A1
  • Filed: 10/06/2010
  • Published: 04/21/2011
  • Est. Priority Date: 10/19/2009
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method, comprising:

  • receiving, in a computing apparatus coupled to a transaction handler, an authorization request from an acquirer processor, the authorization request identifying an account identifier of a user issued by an issuer, the authorization request to be processed by the transaction handler for a payment from an issuer processor to the acquirer processor, the issuer processor to make the payment on behalf of the user, and the acquirer processor to receive the payment on behalf of a merchant;

    determining, by the computing apparatus, whether the account identifier is associated with a consent from the user to track purchase details of the user and whether the merchant is one of a plurality of participating merchants who have agreed to provide purchase details;

    if the account identifier is associated with the consent from the user and the merchant is one of the plurality of participating merchants,requesting, by the computing apparatus, purchase details for the payment via a response to the authorization request,receiving, in the computing apparatus, the purchase details for the payment from the merchant, andstoring, in the computing apparatus, the purchase details for the payment in association with the account identifier; and

    generating, by the computing apparatus, a profile of the user based at least in part on the purchase details of the user.

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