METHODS AND SYSTEMS FOR DELIVERING CUSTOMIZED ADVERTISEMENTS
First Claim
Patent Images
1. A method implemented on a server, comprising:
- receiving a request by said server for an advertisement to be presented to a known user;
customizing by said server said advertisement responsive to one or more social distances between said known user and one or more members of said known user'"'"'s social network, wherein said customizing includes selecting a member information associated with a member of said known user'"'"'s social network, and further wherein said member information is visibly associated with said advertisement when presented to said known user; and
sending by said server said advertisement to be presented to said known user.
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Accused Products
Abstract
Methods and systems for selecting and customizing an advertisement for a known user are disclosed. The advertisement is customized responsive to social distance between the user and members of the user'"'"'s social network.
116 Citations
41 Claims
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1. A method implemented on a server, comprising:
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receiving a request by said server for an advertisement to be presented to a known user; customizing by said server said advertisement responsive to one or more social distances between said known user and one or more members of said known user'"'"'s social network, wherein said customizing includes selecting a member information associated with a member of said known user'"'"'s social network, and further wherein said member information is visibly associated with said advertisement when presented to said known user; and sending by said server said advertisement to be presented to said known user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus, comprising:
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a database containing user information, information relating to members of each user'"'"'s social network, and advertisements; and a server that in response to receiving a request for an advertisement to be presented to a known user, customizes said advertisement responsive to one or more social distances between said known user and one or more members of said known user'"'"'s social network, and sends said customized advertisement to be presented to said known user, wherein said customizing includes selecting a member information from said database associated with a member of said known user'"'"'s social network, and further wherein said member information is visibly associated with said advertisement when presented to said known user. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. An apparatus, comprising:
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means for receiving a request for an advertisement to be presented to a known user; means for customizing said advertisement responsive to one or more social distances between said known user and one or more members of said known user'"'"'s social network, wherein said means for customizing selects a member information associated with a member of said known user'"'"'s social network, and further wherein said member information is visibly associated with said advertisement when presented to said known user; and means for sending said advertisement to be presented to said known user. - View Dependent Claims (40, 41)
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Specification