INTELLIGENT AGENTS FOR ELECTRONIC COMMERCE

• US 20110093338A1
• Filed: 12/23/2010
• Published: 04/21/2011
• Est. Priority Date: 01/17/1996
• Status: Active Grant

• Current Assignee: Tumbleweed Holdings LLC (Equitable IP Corporation)
• Original Assignee: Douglas L. Peckover, Paradox Technical Solutions LLC (Intellectual Ventures LLC), Privacy Infrastructure Incorporated, Privacy, Inc. (Walker Innovation Inc. (f/k/a Patent Properties, Inc.)), @Yourcommand Incorporated
• Inventors: Peckover, Douglas L.
• Granted Patent: US 8,560,396 B2
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0615 Anonymizing
• CPC Class Codes: G06Q 30/0617 Representative agent
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A system for electronic commerce (10) having personal agents (12 and 13) that represent consumers and providers in a virtual marketplace (28). Consumer personal agents conceal the identity of the consumer and are capable of creating decision agents (14) that shop for products and assist consumers in comparing and ranking products. Provider personal agents are capable of creating demand agents (16) that quantify demand and target specific consumers without learning the identity of the consumers. Based on data generated by the activities of the decision agents and on preference data maintained by consumer personal agents, provider personal agents can quantify current, historical, and future demand, simulate demand, and target specific consumers for advertising and other messages. Provider personal agents can cooperate with consumer personal agents to collect data about reasons for sales and lost sales and to offer consideration payments to consumers. Consumer personal agents can automatically reject unsolicited messages that do not satisfy the consumer'"'"'s preferences.

Claims

1-57. -57. (canceled)

58. A method, comprising:

storing, at a computer system, a set of electronic advertisements corresponding to products from two or more providers; and

sending, from the computer system, a selected one or more advertisements to an indicated destination, wherein the selected one or more advertisements are selected from the set of stored electronic advertisements based at least in part on information relating to a consumer.

59. The method of claim 58, wherein the information relating to the consumer includes information relating to searches performed by the consumer.

60. The method of claim 59,

wherein the indicated destination is a computing device associated with the consumer;

and

wherein the selected one or more advertisements includes an advertisement corresponding to a service offered by one provider of the two or more providers.

61. The method of claim 59, wherein said selecting is further based at least in part on preferences established by the consumer.

62. The method of claim 59, wherein said selecting is further based at least in part on demographic information corresponding to the consumer, and wherein at least one of the selected one or more advertisements corresponds to a website associated with one provider of the two or more providers.

63. The method of claim 59, further comprising monitoring activity associated with at least one of the sent one or more advertisements.

64. The method of claim 58, further comprising:

monitoring activity associated with a managed advertisement, wherein the information relating to the consumer includes data relating to the monitored activity.

65. The method of claim 64, wherein the stored set of electronic advertisements includes the managed advertisement.

66. The method of claim 64, wherein the managed advertisement corresponds to a website associated with one provider of the two or more providers.

67. The method of claim 64, further comprising:

managing expiration of a first advertisement of the stored set of electronic advertisements.

68. An article of manufacture including a non-transitory computer readable medium having stored thereon instructions that, responsive to execution by a computing device, cause the computing device to perform operations comprising:

storing a set of electronic advertisements corresponding to products from two or more providers;

selecting one or more advertisements of the set of stored electronic advertisements, wherein the selecting is based at least in part on information relating to a consumer; and

sending the selected one or more advertisements to an indicated destination.

69. The article of manufacture of claim 68, wherein the information relating to the consumer includes information relating to searches performed by the consumer, and wherein the products corresponding to the set of electronic advertisements includes at least one service.

70. The article of manufacture of claim 69, wherein the selecting is further based at least in part on preferences associated with the consumer.

71. The article of manufacture of claim 69, wherein the selecting is further based at least in part on demographic information associated with the consumer.

72. The article of manufacture of claim 68, wherein the operations further comprise:

monitoring activity by the consumer, wherein the monitored activity is associated with one or more managed advertisements, and wherein the information relating to the consumer includes data relating to the monitored activity by the consumer.

73. The article of manufacture of claim 72, wherein the operations further comprise:

canceling a first of the one or more managed advertisements in response to a request received from a first party associated with the first managed advertisement.

74. The article of manufacture of claim 68, wherein the operations further comprise:

automatically creating one or more advertisements; and

inserting the created advertisements into the set of stored advertisements.

75. A system, comprising:

a processor; and

memory coupled to the processor, the memory storing instructions executable by the system to cause the system to perform operations comprising;

storing a set of electronic advertisements corresponding to products from two or more providers;

sending a selected one or more advertisements to an indicated destination, wherein the selected one or more advertisements are selected from the set of stored electronic advertisements based at least in part on information relating to a consumer.

76. The system of claim 75, wherein the information relating to the consumer includes information relating to searches performed by the consumer.

77. The system of claim 75, wherein the operation further comprise:

monitoring activity associated with a managed advertisement, wherein the information relating to the consumer includes data relating to the monitored activity.