SYSTEM AND METHOD FOR THE SERVICE OF ADVERTISING CONTENT TO A CONSUMER BASED ON THE DETECTION OF ZONE EVENTS IN A RETAIL ENVIRONMENT
First Claim
1. A computer-implemented method of delivering advertising content to display devices in a retail environment, the computer-implemented method comprising:
- maintaining a mapping of a plurality of zones in a retail environment, each of the plurality of zones having a display device and defined as an area in which a consumer can perceive advertising content presented on the display device, wherein each of the plurality of zones are associated with one or more products or categories of products;
receiving an HTTP request from a requesting component in response to the detected entry of a marker into one of the plurality of zones, the marker being associated with a consumer and characterized by a marker identifier, the HTTP request conveying the marker identifier and identifying the zone in which the marker was detected;
utilizing the identified zone to retrieve from the mapping a product or category of product that is associated with the zone;
selecting advertising content for presentation on the display device in the identified zone based on the identified product or category of product that is associated with the identified zone;
generating an HTTP response to the HTTP request, the HTTP response containing an indication of the selected advertising content associated with the identified product or category of product that is to be presented on the display device in the identified zone to the consumer; and
transmitting the HTTP response to the display device, the HTTP response causing the presentation of the selected advertising content to the consumer.
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Abstract
A system and method for the delivery of targeted advertising content to a consumer based on the detection of region and zone events in a retail environment. The retail environment is divided into a number of detection regions, with each detection region monitored by a region manager and containing one or more display devices. Each display device has an associated display zone in which a consumer is likely to be exposed to advertising content that is being presented on the display device. The region manager can detect the location of the marker within the detection region. When a marker enters a display zone, the region manager makes an HTTP request to a session manager to deliver relevant advertisements. The session manager responds with an HTTP response that delivers advertising content to the display device that is contained in the display zone.
133 Citations
57 Claims
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1. A computer-implemented method of delivering advertising content to display devices in a retail environment, the computer-implemented method comprising:
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maintaining a mapping of a plurality of zones in a retail environment, each of the plurality of zones having a display device and defined as an area in which a consumer can perceive advertising content presented on the display device, wherein each of the plurality of zones are associated with one or more products or categories of products; receiving an HTTP request from a requesting component in response to the detected entry of a marker into one of the plurality of zones, the marker being associated with a consumer and characterized by a marker identifier, the HTTP request conveying the marker identifier and identifying the zone in which the marker was detected; utilizing the identified zone to retrieve from the mapping a product or category of product that is associated with the zone; selecting advertising content for presentation on the display device in the identified zone based on the identified product or category of product that is associated with the identified zone; generating an HTTP response to the HTTP request, the HTTP response containing an indication of the selected advertising content associated with the identified product or category of product that is to be presented on the display device in the identified zone to the consumer; and transmitting the HTTP response to the display device, the HTTP response causing the presentation of the selected advertising content to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system for delivering advertising content to display devices in a retail environment, the system comprising:
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a plurality of region managers associated with a plurality of regions, each of the plurality of regions having one or more zones that each contain a display device, a zone being defined as an area in which a consumer can perceive advertising content presented on the display device and each zone being associated with one or more products or categories of products, each of the region managers monitoring a corresponding region to detect the location of a marker in the region, wherein upon detecting a marker entering a zone, the region manager; generates an HTTP request containing a marker identifier associated with the marker and the zone identity; and transmits the HTTP request to a session manager to request advertising content for presentation on the display device in the zone to a consumer; and a session manager in communication with the plurality of region managers, the session manager receiving a HTTP request transmitted by a region manager, and in response to the received HTTP request; utilizing the identity of the zone to retrieve a product or category of products that is associated with the zone; selecting advertising content for presentation on the display device in the zone based on the retrieved product or category of products that is associated with the zone; generating an HTTP response to the HTTP request, the HTTP response containing an indication of the selected advertising content associated with the identified product or category of product that is to be presented on the display device in the zone to the consumer; and transmitting the HTTP response to the display device in the zone; wherein the transmitted HTTP response causes the selected advertising content to be presented to the consumer. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A computer-implemented method of requesting and receiving advertising content for presentation on a display device in a retail environment, the computer-implemented method comprising:
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detecting the location of a marker in a region, wherein the detected marker implies the presence of a consumer in the region; determining when the location of the marker in the region indicates that the marker has entered into an identified display zone from one or more display zones that are contained in the region, each of the display zones being associated with a display device; generating an HTTP request in response to the detected presence of the marker in the identified display zone, the HTTP request containing the marker identifier and identifying the display device in the display zone; transmitting the HTTP request to a session manager to request advertising content for presentation on the display device in the identified display zone; receiving an HTTP response from the session manager, the HTTP response containing an indication of advertising content that is to be presented on the display device in the identified display zone to the consumer, wherein the advertising content is selected by; utilizing the identified display zone to retrieve a product or category of product that is associated with the display zone; and selecting the advertising content based on the identified product or category of product that is associated with the display zone; and causing the presentation of the selected advertising content on the identified display device to the consumer. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57)
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Specification