LOCATION-BASED FILTERING AND ADVERTISING ENHANCEMENTS FOR MERGED BROWSING OF NETWORK CONTENTS
First Claim
1. A computer implemented method comprising:
- receiving from a client device, by a server, an indicator associated with content to be displayed in a user interface by the client device and a geographic location of the client device;
determining, by the server, an advertisement to be shown in the user interface of the client device based on the indicator and geographic location; and
providing, by the server, a visual representation of a network content fragment suggestion, the network content fragment suggestion in the form of a selectable input for display in the user interface,wherein the advertisement is to be provided with the network content fragment suggestion, to the client device, the advertisement being associated with the content to be displayed and the geographic location, and the network content fragment suggestion being provided to assist the client device in merged browsing of the advertisement with the content.
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Accused Products
Abstract
Location-based filtering and advertising enhancements for merged browsing of network content are described herein. In various embodiments, a client device may obtain its geographic location and provide that location to a server for filtering by the server of network content fragment suggestions based at least in part on the location. The client device may then receive some or all of the filtered suggestions for utilization in merged browsing. In some embodiments, a server may further receive an indicator of content being browsed. In response, the server may determine network content fragment suggestions, and may also determine an additional suggestion or prioritize a suggestion based an advertiser'"'"'s interest. The server may then provide the suggestions and/or prioritization to the client device. In various embodiments, the server may also provide the advertisement(s) for display in a user interface of the client device along with the (prioritized) suggestions.
31 Citations
25 Claims
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1. A computer implemented method comprising:
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receiving from a client device, by a server, an indicator associated with content to be displayed in a user interface by the client device and a geographic location of the client device; determining, by the server, an advertisement to be shown in the user interface of the client device based on the indicator and geographic location; and providing, by the server, a visual representation of a network content fragment suggestion, the network content fragment suggestion in the form of a selectable input for display in the user interface, wherein the advertisement is to be provided with the network content fragment suggestion, to the client device, the advertisement being associated with the content to be displayed and the geographic location, and the network content fragment suggestion being provided to assist the client device in merged browsing of the advertisement with the content. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A server system comprising:
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a processor; a storage device coupled to the processor and adapted to store instructions for a merged browsing service; and the merged browsing service, to be operated by the processor and configured to receive, from a client device, an indicator associated with content to be displayed by the client device and a geographic location of the client device, configured to first determine at least one network content fragment suggestion to provide to the client device based on at least one of the received indicator and geographic location, configured to provide the at least one network content fragment suggestion to the client device, wherein the at least one network content fragment suggestion comprises a visual representation of the network content fragment suggestion, the network content fragment suggestion in the form of a selectable input for display on the client device, and associated with an advertisement, and configured to provide the advertisement associated with the network content fragment suggestion, to the client device, the advertisement being associated with the content to be displayed and the geographic location, the advertisement to be provided to assist the client device in merged browsing of the advertisement with the content. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable method having instructions stored thereon, the instructions when executed on a server computing system, cause the server to:
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receive from a client device, by the server, an indicator associated with content to be displayed in a user interface by the client device and a geographic location of the client device; determine, by the server, an advertisement to be shown in the user interface of the client device based on the indicator and geographic location; and provide, by the server, a visual representation of a network content fragment suggestion, the network content fragment suggestion in the form of a selectable input for display in the user interface, wherein the advertisement is to be provided with the network content fragment suggestion, to the client device, the advertisement being associated with the content to be displayed and the geographic location, and the network content fragment suggestion being provided to assist the client device in merged browsing of the advertisement with the content. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A client device, comprising:
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a processor coupled to a display unit and an input device for enabling user input, the display unit and input device to be collectively referred to as a user interface; means for determining a geographic location associated with the client device; logic unit for identifying an indicator associated with content to be viewed on the display unit; transmission logic unit for sending the geographic location and the indicator to a server system; and display logic unit for displaying, on the display unit, a merged browsing session comprising (a) the content to be viewed and (b) a network content fragment suggestion received from the server, wherein the network content fragment suggestion is to be displayed as a visual representation of the network content fragment suggestion, and in the form of a selectable input for display in the user interface, wherein the network content fragment suggestion is associated with a selected advertisement to be displayed in the user interface, and wherein the advertisement is to be selected by the server based on the indicator and geographic location and to be received from the server, by the client device, and wherein the advertisement is to be received from the server with the network content fragment suggestion. - View Dependent Claims (22, 23, 24, 25)
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Specification