TARGETED INTERACTIVE CONTENT FOR IN-STORE RETAIL CUSTOMERS
First Claim
1. An interactive content system, comprising:
- a first input configured to receive item identification data for an item;
a processor configured to determine a plurality of potential messages based on the item identification data;
the processor further configured to determine a ranking for each of the plurality of potential messages;
the processor further configured to determine a highest ranking message from among the plurality of potential messages;
the processor further configured to determine a plurality of message items associated with the highest ranking message;
the processor further configured to determine a ranking for each of the plurality of message items;
the processor further configured to determine a display format of the highest ranking message based on the ranking for each of the plurality of message items; and
a first transmitter configured to transmit the highest ranking message to a display.
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Abstract
Systems and methods are disclosed for operating an interactive content system in a retail environment. As items are scanned at a point of sale system, item data may be provided to an interactive content system and used to generate one or more messages that may presented to a customer offering other items, which may be offered at a discount. Message may be selected based on a relative ranking of available messages. The customer may select one or more of the other items directly on a display, or a cashier may include such items in the transaction at the direction of the customer. Items presented to a customer in a message may be ordered or presented in a format based on item ranking. A cashier may be provided with a script including prompts regarding suggested items.
60 Citations
20 Claims
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1. An interactive content system, comprising:
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a first input configured to receive item identification data for an item; a processor configured to determine a plurality of potential messages based on the item identification data; the processor further configured to determine a ranking for each of the plurality of potential messages; the processor further configured to determine a highest ranking message from among the plurality of potential messages; the processor further configured to determine a plurality of message items associated with the highest ranking message; the processor further configured to determine a ranking for each of the plurality of message items; the processor further configured to determine a display format of the highest ranking message based on the ranking for each of the plurality of message items; and a first transmitter configured to transmit the highest ranking message to a display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of providing interactive content, comprising:
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receiving item identification data at an interactive content system; determining a plurality of messages based on the item identification data at the interactive content system; determining a ranking for each of the plurality of messages at the interactive content system; determining a highest ranking message from among the plurality of messages at the interactive content system; determining a plurality of message items associated with the highest ranking message at the interactive content system; determining a ranking for each of the plurality of message items at the interactive content system; determining a display format of the highest ranking message based on the ranking for each of the plurality of message items; displaying the highest ranking message in the display format on a first display of the interactive content system; detecting a selection of a first message item at the interactive content system; and transmitting first message item identification data from the interactive content system. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. An interactive content unit, comprising:
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a processor configured to generate an interactive content message by; determining a plurality of messages, determining a ranking for each of the plurality of messages, selecting a first message based on the ranking for each of the plurality of messages, determining a message item associated with the first message, and determining a format of the first message; a display configured to present the first message and detect a selection of the message item. - View Dependent Claims (18, 19, 20)
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Specification