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TECHNIQUES FOR INTEGRATING EXTERNAL CONTENT FROM ADVERTISING SERVICES INTO CLIENT APPLICATIONS

  • US 20110093347A1
  • Filed: 10/15/2010
  • Published: 04/21/2011
  • Est. Priority Date: 10/16/2009
  • Status: Active Grant
First Claim
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1. A processor-implemented method, comprising:

  • identifying, by a processor, a message being requested by a client messaging application of a user that is to have external content vended to the message;

    acquiring, by the processor, the external content that is external to both the message and the client messaging application, the external content linked with at least a portion of the message;

    integrating, by the processor, the presentation of the external content based on selective actions taken by the user within the client application with respect to the message; and

    providing, by the processor, tracking information to an external advertising service that supplied the external content.

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