Systems and Methods for Optimizing Smart Mail

• US 20110093552A1
• Filed: 12/23/2010
• Published: 04/21/2011
• Est. Priority Date: 01/16/2004
• Status: Active Grant

• Current Assignee: Travelclick Incorporated
• Original Assignee: Isaac Wieder, Rowland Hayes Thomas, Shayne Paddock
• Inventors: THOMAS, Rowland Hayes, Paddock, Shayne, Wieder, Isaac
• Granted Patent: US 8,224,914 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04L 51/212 using filtering or selective blocking

Abstract

Methods and systems provide for creating and generating dynamic mailings which include providing for static and dynamic content to be included in a dynamically generated e-mail; establishing filters for determining dynamic content; establishing a generic e-mail including static and dynamic content; selecting dynamic content using the filters; generating a dynamic e-mail based upon the generic e-mail and the dynamic content selected; and transmitting the dynamically generated e-mail.

Claims

1. A method for obtaining information for use in dynamic mailings, the method comprising:

providing a user an opportunity to opt-into a system;

upon receipt of confirmation of an opt-in, querying the user with at least one processed-based question;

storing the response to the at least one question as information an storing an association between the information and the user; and

generating a dynamic mailing including content that is selected based on the stored information.

2. The method of claim 1, further comprising:

storing a set of processed-based questions wherein the at least one processed-based question is selected from the set of processed based questions and wherein selection of all subsequent questions queried to the user is based on the response of a previous question queried to the user.

3. The method of claim 1, further comprising:

obtaining information through the user'"'"'s web page access history;

associating the information with the user; and

storing the information.

4. An apparatus for obtaining information for use in dynamic mailings, comprising:

memory storing instructions; and

a processor for executing the instructions to perform a method including;

providing a user an opportunity to opt-into a system;

upon receipt of confirmation of an opt-in, querying the user with at least one processed-based question;

storing the response to the at least one question as information and storing an association between the information and the user; and

generating a dynamic mailing including content that is selected based on the stored information.

5. The apparatus of claim 4, further comprising:

storing a set of processed-based questions wherein the at least one processed-based question is selected from the set of processed based questions and wherein selection of all subsequent questions queried to the user is based on the response of a previous question queried to the user.

6. The apparatus of claim 4, further comprising:

obtaining information through the user'"'"'s web page access history;

associating the information with the user; and

storing the information.

7. A computer-readable medium storing instructions, executed by a processor, for performing a method for obtaining information for use in dynamic mailings, the method comprising:

providing a user an opportunity to opt-into a system;

upon receipt of confirmation of an opt-in, querying the user with at least one processed-based question;

storing the response to the at least one question as information and storing an association between the information and the user; and

generating a dynamic mailing including content that is selected based on the stored information.

8. The computer-readable medium of claim 7, further comprising:

storing a set of processed-based questions wherein the at least one processed-based question is selected from the set of processed based questions and wherein selection of all subsequent questions queried to the user is based on the response of a previous question queried to the user.

9. The computer-readable medium of claim 7, further comprising:

obtaining information through the user'"'"'s web page access history;

associating the information with the user; and

storing the information.