ADVERTISEMENTS IN AN END-USER CONTROLLED PLAYBACK ENVIRONMENT
First Claim
1. A method for detecting a broadcast commercial in a digital broadcast stream, the digital broadcast stream comprising programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials, the method comprising:
- receiving the digital broadcast stream at a user unit; and
for each commercial in the set of commercials, detecting a commercial by detecting indicia in the metadata received in the digital broadcast stream that indicate at least one of the following;
a start point of the commercial;
an end point of the commercial; and
a presence point in the commercial.
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Accused Products
Abstract
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.
120 Citations
16 Claims
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1. A method for detecting a broadcast commercial in a digital broadcast stream, the digital broadcast stream comprising programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials, the method comprising:
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receiving the digital broadcast stream at a user unit; and for each commercial in the set of commercials, detecting a commercial by detecting indicia in the metadata received in the digital broadcast stream that indicate at least one of the following;
a start point of the commercial;
an end point of the commercial; and
a presence point in the commercial. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. Apparatus for detecting a broadcast commercial in a digital broadcast stream, the digital broadcast stream comprising programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials, the apparatus comprising:
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means for receiving the digital broadcast stream; and means for detecting commercials by detecting indicia in the metadata received in the digital broadcast stream that indicate at least one of the following;
a start point of the commercial;
an end point of the commercial; and
a presence point in the commercial.
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16. An apparatus operable to detect a broadcast commercial in a digital broadcast stream, the digital broadcast stream comprising programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials, the apparatus comprising:
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a receiver operable to receive the digital broadcast stream; and a processor operable to detect commercials by detecting indicia in the metadata received in the digital broadcast stream that indicate at least one of the following;
a start point of the commercial;
an end point of the commercial; and
a presence point in the commercial.
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Specification