ANALYZING CONSUMER BEHAVIOR USING ELECTRONICALLY-CAPTURED CONSUMER LOCATION DATA
First Claim
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1. A method for performing consumer analytics based on location data for a plurality of consumers, the method comprising:
- operating at least one programmed processor to perform a set of acts, the at least one programmed processor being programmed with executable instructions identifying the set of acts, the set of acts comprising;
analyzing the location data to identify a plurality of paths, each path being a path followed by a consumer of the plurality of consumers and comprising at least two settings visited by the consumer during a trip;
based at least in part on the at least two settings in each of the plurality of paths, producing inferences and/or predictions regarding the plurality of consumers.
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Abstract
In embodiments, methods and systems for consumer behavior analysis using electronically-captured consumer location data may be provided. The location data may be gathered for one or more consumers. The gathered data may be analyzed to determine behavior patterns or other characteristics of the one or more consumers. Further, inferences or predictions about consumers may be derived based on the characteristics. The inferences and predictions may be the basis of consumer analytics supplied to a business or other entity.
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Citations
24 Claims
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1. A method for performing consumer analytics based on location data for a plurality of consumers, the method comprising:
operating at least one programmed processor to perform a set of acts, the at least one programmed processor being programmed with executable instructions identifying the set of acts, the set of acts comprising; analyzing the location data to identify a plurality of paths, each path being a path followed by a consumer of the plurality of consumers and comprising at least two settings visited by the consumer during a trip; based at least in part on the at least two settings in each of the plurality of paths, producing inferences and/or predictions regarding the plurality of consumers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. At least one storage medium encoded with computer-executable instructions that, when executed by a computer, cause the computer to carry out a method for performing consumer analytics for a plurality of consumers, the method comprising:
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for each consumer of a plurality of consumers; receiving at least two pieces of location data, each piece of location data identifying a physical location for the consumer, determining, from the at least two pieces of location data, at least one setting visited by the consumer, determining profile data comprising at least one characteristic for the consumer based on the at least one setting; and based at least in part on profile data for each of the plurality of consumers, producing inferences and/or predictions regarding the plurality of consumers. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification