PERFORMING STUDIES OF CONSUMER BEHAVIOR DETERMINED USING ELECTRONICALLY-CAPTURED CONSUMER LOCATION DATA
First Claim
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1. A method comprising:
- operating at least one programmed processor to carry out a set of acts, the at least one programmed processor being programmed with executable instructions identifying the set of acts, the set of acts comprising;
for each of a plurality of consumers, receiving a plurality of pieces of location data, each piece of location data identifying a physical location through which a consumer passed;
analyzing the location data for each of the plurality of consumers to determine at least one behavioral characteristic of the consumer;
predicting, based on the at least one behavioral characteristic of the plurality of consumers, a characteristic of operation of a retail facility when operated at each of one or more locations.
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Abstract
In embodiments, methods and systems for performing studies of consumer behavior are provided. The consumer behavior may have been determined using electronically-captured consumer location data for multiple consumers. The gathered data may be analyzed to determine behavior patterns or other characteristics of the multiple consumers. Further, inferences or predictions about consumers may be derived based on the characteristics. The inferences and predictions may be the basis of consumer analytics supplied to a business or other entity as results of a study of the consumer behavior.
95 Citations
22 Claims
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1. A method comprising:
operating at least one programmed processor to carry out a set of acts, the at least one programmed processor being programmed with executable instructions identifying the set of acts, the set of acts comprising; for each of a plurality of consumers, receiving a plurality of pieces of location data, each piece of location data identifying a physical location through which a consumer passed; analyzing the location data for each of the plurality of consumers to determine at least one behavioral characteristic of the consumer; predicting, based on the at least one behavioral characteristic of the plurality of consumers, a characteristic of operation of a retail facility when operated at each of one or more locations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
operating at least one programmed processor to carry out a set of acts, the at least one programmed processor being programmed with executable instructions identifying the set of acts, the set of acts comprising; obtaining a plurality of pieces of location data for a consumer, each piece of location data identifying a location for the consumer; identifying, based at least in part on the plurality of pieces of location data for the consumer, whether the consumer likely viewed an advertisement by determining whether a location of the consumer indicated by the plurality of pieces of location data matches a location of the advertisement; when the consumer is determined to be likely to have viewed the advertisement, determining an effectiveness of the advertisement on the consumer. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A method comprising:
operating at least one programmed processor to carry out a set of acts, the at least one programmed processor being programmed with executable instructions identifying the set of acts, the set of acts comprising; for each consumer of a plurality of consumers, obtaining location data for a current location of the consumer and comparing the location data to at least one location for at least one known setting to determine a setting corresponding to the location data; and inferring, for an organization associated with a setting identified as corresponding to the location data, competitors of the organization based at least in part on the location data. - View Dependent Claims (20, 21, 22)
Specification