Association of Ads with Tagged Audiovisual Content

• US 20110099064A1
• Filed: 12/30/2010
• Published: 04/28/2011
• Est. Priority Date: 02/20/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lyon, Christopher Thomas, Rajaram, Gokul
• Granted Patent: US 8,683,511 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/4728 for selecting a Region Of Interest [ROI], e.g. for requesting a higher resolution version of a selected region
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods, systems, and apparatus, including computer program products, for presenting advertisements. In one aspect, audiovisual content is presented to a user. An indicator is presented together with the audiovisual content to the user. The indicator is associated with one or more tags. Input selecting the indicator is received from the user. An advertisement, associated with the indicator and dynamically selected based at least in part on one or more of the tags, is presented to the user.

Claims

1. A computer-implemented method, comprising:

presenting audiovisual content to a first user on a display device;

presenting an indicator together with the audiovisual content to the user, the indicator designating a region of the audiovisual content, the indicator being associated with one or more tags provided by a second user for a second region of different audiovisual content, each tag being a textual key word or phrase that describes or is associated with the region of the audiovisual content designated by the indicator;

receiving an input from the first user selecting the indicator; and

in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags.

2. The method of claim 1, further comprising receiving an input from the first user selecting the audiovisual content;

and

wherein presenting an indicator together with the audiovisual content to the first user comprises presenting an indicator together with the audiovisual content to the first user in response to the input.

3. The method of claim 1, wherein the audiovisual content is an image or a video.

4. The method of claim 3, wherein receiving an input from the first user selecting the indicator comprises receiving an input corresponding to movement of a mouse cursor over the image or the video.

5. The method of claim 3, wherein receiving input from the first user selecting the indicator comprises receiving an input corresponding to movement of a mouse cursor over the indicator.

6. The method of claim 1, further comprising:

recording that payment is due to a first entity and that payment is due from a second entity.

7. The method of claim 6, wherein the first entity is the second user and the second entity is a sponsor of the advertisement.

8. The method of claim 1, the advertisement having been selected based on one or more of location targeting, context targeting, or user history tracking.

9. A system, comprising:

one or more processors; and

one or more sets of instructions which, when executed by the processors, cause the processors to perform operations comprising;

presenting audiovisual content to a first user on a display device;

presenting an indicator together with the audiovisual content to the user, the indicator designating a region of the audiovisual content, the indicator being associated with one or more tags provided by a second user for a second region of different audiovisual content, each tag being a textual key word or phrase that describes or is associated with the region of the audiovisual content designated by the indicator;

receiving an input from the first user selecting the indicator; and

in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags.

10. The system of claim 9, the operations further comprising receiving an input from the first user selecting the audiovisual content;

and

wherein presenting an indicator together with the audiovisual content to the first user comprises presenting an indicator together with the audiovisual content to the first user in response to the input.

11. The system of claim 9, wherein the audiovisual content is an image or a video.

12. The system of claim 11, wherein receiving an input from the first user selecting the indicator comprises receiving an input corresponding to movement of a mouse cursor over the image or the video.

13. The system of claim 11, wherein receiving input from the first user selecting the indicator comprises receiving an input corresponding to movement of a mouse cursor over the indicator.

14. The system of claim 9, the operations further comprising:

recording that payment is due to a first entity and that payment is due from a second entity.

15. The system of claim 14, wherein the first entity is the second user and the second entity is a sponsor of the advertisement.

16. The system of claim 9, the advertisement having been selected based on one or more of location targeting, context targeting, or user history tracking.

17. A computer-readable storage device having stored thereon instructions, which, when executed by a processor, cause the processor to perform operations comprising:

presenting audiovisual content to a first user on a display device;

presenting an indicator together with the audiovisual content to the user, the indicator designating a region of the audiovisual content, the indicator being associated with one or more tags provided by a second user for a second region of different audiovisual content, each tag being a textual key word or phrase that describes or is associated with the region of the audiovisual content designated by the indicator;

receiving an input from the first user selecting the indicator; and

in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags.

18. The computer-readable storage device of claim 17, the operations further comprising receiving an input from the first user selecting the audiovisual content;

and

wherein presenting an indicator together with the audiovisual content to the first user comprises presenting an indicator together with the audiovisual content to the first user in response to the input.

19. The computer-readable storage device of claim 17, wherein the audiovisual content is an image or a video.

20. The computer-readable storage device of claim 19, wherein receiving an input from the first user selecting the indicator comprises receiving an input corresponding to movement of a mouse cursor over the image or the video.

21. The computer-readable storage device of claim 19, wherein receiving input from the first user selecting the indicator comprises receiving an input corresponding to movement of a mouse cursor over the indicator.

22. The computer-readable storage device of claim 17, the operations further comprising:

recording that payment is due to a first entity and that payment is due from a second entity.

23. The computer-readable storage device of claim 22, wherein the first entity is the second user and the second entity is a sponsor of the advertisement.

24. The computer-readable storage device of claim 17, the advertisement having been selected based on one or more of location targeting, context targeting, or user history tracking.