DYNAMICALLY GENERATED INTERACTIVE ACCOUNT STATEMENT

• US 20110099067A1
• Filed: 10/28/2010
• Published: 04/28/2011
• Est. Priority Date: 10/28/2009
• Status: Abandoned Application

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Cooper, John, McCord, Justin, Boettger, Tom, Coyne, Mike, Oberg, Rex, Wallace, Samantha
• Application Number:
  US12/914,421
• Publication Number:
  US 20110099067A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

Computer readable media, apparatuses, and methods may include analyzing account information for an account with a financial institution, where the account is associated with a first customer of the financial institution, and wherein the account information comprises a plurality of purchases made by the first customer using the account, selecting a subset of marketing offers from a plurality of available marketing offers, based on the plurality of purchases, generating an interactive account statement for the customer, said account statement comprising the account information and the subset of marketing offers, wherein each marketing offer in the subset of marketing offers is hyperlinked in the interactive account statement to additional information corresponding to that offer, and sending the interactive account statement to a client device associated with the customer.

Claims

1. A method comprising:

analyzing account information for an account with a financial institution, where the account is associated with a first customer of the financial institution, and wherein the account information comprises a plurality of purchases made by the first customer using the account;

selecting, by a processor, a subset of marketing offers from a plurality of available marketing offers, based on the plurality of purchases;

generating an interactive account statement for the customer, said account statement comprising the account information and the subset of marketing offers, wherein each marketing offer in the subset of marketing offers is hyperlinked in the interactive account statement to additional information corresponding to that offer; and

sending the interactive account statement to a client device associated with the customer.

2. The method of claim 1, further comprising

analyzing second account information for a second account with the financial institution, where the second account is associated with a second customer of the financial institution, and wherein the account information comprises a second plurality of purchases made by the second customer using the second account;

selecting a second subset of marketing offers from the plurality of available marketing offers, based on the second plurality of purchases;

generating a second interactive account statement for the second customer, said second account statement comprising the second account information and the second subset of marketing offers, wherein each marketing offer in the second subset of marketing offers is hyperlinked in the second interactive account statement to additional information corresponding to that offer, wherein the second subset of marketing offers is different from the first subset of marketing offers; and

sending the second interactive account statement to a second client device associated with the second customer.

3. The method of claim 1, further comprising analyzing the purchases over a predetermined period of time.

4. The method of claim 3, wherein the analyzing of the purchases comprises identifying a product or service purchased at semi-regular periodic intervals.

5. The method of claim 4, wherein at least one of the subset of marketing offers is included in the interactive account statement due to a current time corresponding to a next instance of the semi-regular periodic interval.

6. The method of claim 3, wherein the analyzing of the purchases comprises decreasing a weight assigned to a first of the purchases based on a time since the first purchase exceeding a threshold amount of time.

7. The method of claim 1, wherein the selecting of the subset of the marketing offers is further based on a marketed product being related to at least one of the purchases.

8. The method of claim 1, wherein a first offer of the subset of the marketing offers corresponds to a first link for use prior to an expiration date and a second link for use after the expiration date.

9. A computer readable medium storing instructions that, when executed, cause an apparatus at least to perform:

analyzing account information for an account with a financial institution, where the account is associated with a first customer of the financial institution, and wherein the account information comprises a plurality of purchases made by the first customer using the account;

selecting a subset of marketing offers from a plurality of available marketing offers, based on the plurality of purchases;

generating an interactive account statement for the customer, said account statement comprising the account information and the subset of marketing offers, wherein each marketing offer in the subset of marketing offers is hyperlinked in the interactive account statement to additional information corresponding to that offer; and

sending the interactive account statement to a client device associated with the customer.

10. The computer readable medium of claim 9, wherein the instructions, when executed, cause the apparatus to perform:

analyzing second account information for a second account with the financial institution, where the second account is associated with a second customer of the financial institution, and wherein the account information comprises a second plurality of purchases made by the second customer using the second account;

selecting a second subset of marketing offers from the plurality of available marketing offers, based on the second plurality of purchases;

generating a second interactive account statement for the second customer, said second account statement comprising the second account information and the second subset of marketing offers, wherein each marketing offer in the second subset of marketing offers is hyperlinked in the second interactive account statement to additional information corresponding to that offer; and

sending the second interactive account statement to a second client device associated with the second customer, wherein the second subset of marketing offers is different from the first subset of marketing offers.

11. The computer readable medium of claim 9, wherein the instructions, when executed, cause the apparatus to analyze the purchases over a predetermined period of time.

12. The computer readable medium of claim 11, wherein the analyzing of the purchases comprises identifying a product or service purchased at semi-regular periodic intervals.

13. The computer readable medium of claim 12, wherein at least one of the subset of marketing offers is included in the interactive account statement due to a current time corresponding to a next instance of the semi-regular periodic interval.

14. The computer readable medium of claim 11, wherein the analyzing of the purchases comprises decreasing a weight assigned to a first of the purchases based on a time since the first purchase exceeding a threshold amount of time.

15. The computer readable medium of claim 9, wherein the selecting of the subset of the marketing offers is further based on a marketed product being related to at least one of the purchases.

16. The computer readable medium of claim 9, wherein a first offer of the subset of marketing offers corresponds to a first link for use prior to an expiration date and a second link for use after the expiration date.

17. An apparatus comprising:

a processor; and

a memory storing instructions that, when executed, cause the apparatus at least to perform;

analyzing account information for an account with a financial institution, where the account is associated with a first customer of the financial institution, and wherein the account information comprises a plurality of purchases made by the first customer using the account;

selecting a subset of marketing offers from a plurality of available marketing offers, based on the plurality of purchases;

generating an interactive account statement for the customer, said account statement comprising the account information and the subset of marketing offers, wherein each marketing offer in the subset of marketing offers is hyperlinked in the interactive account statement to additional information corresponding to that offer; and

sending the interactive account statement to a client device associated with the customer.

18. The apparatus of claim 17, wherein the instructions, when executed, cause the apparatus to analyze the purchases over a predetermined period of time, wherein the analyzing of the purchases comprises identifying a product or service purchased at semi-regular periodic intervals, and wherein at least one of the marketing offers is included in the interactive account statement due to a current time corresponding to a next instance of the semi-regular periodic interval.

19. The apparatus of claim 17, wherein the selecting of the subset of marketing offers is further based on a marketed product being related to at least one of the purchases.

20. The apparatus of claim 17, wherein a first offer of the subset of marketing offers corresponds to a first link for use prior to an expiration date and a second link for use after the expiration date.