GEOGRAPHIC ADVERTISING USING A SCALABLE WIRELESS GEOCAST PROTOCOL
First Claim
1. A method for providing an advertisement message, the method comprising:
- receiving a signal comprising;
an indication of a location of a geographic region of intended reception of the signal; and
an indication of an advertisement message;
comparing a location at which the signal was received with the location of the region of intended reception;
when the location at which the signal was received at least one of the same as, a part of, or overlaps with the location of the region of intended reception, rendering the advertisement.
1 Assignment
0 Petitions
Accused Products
Abstract
Geographic advertising utilizes a location of a mobile communications device to infer potential interest in a product and/or service. A scalable network protocol is utilized to provide advertisements, coupons, discounts, or the like, to mobile communications devices that are within a select geographic area or areas. A geographically addressed message is formulated based on the location of a potential customer and the content to be provided to potential customer. A message is generated at the time it is sent based on a current location of mobile communications device in the select geographic area. A protocol is utilized that replaces an IP address with a geographic location.
199 Citations
19 Claims
-
1. A method for providing an advertisement message, the method comprising:
-
receiving a signal comprising; an indication of a location of a geographic region of intended reception of the signal; and an indication of an advertisement message; comparing a location at which the signal was received with the location of the region of intended reception; when the location at which the signal was received at least one of the same as, a part of, or overlaps with the location of the region of intended reception, rendering the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A communications device configured to receive an advertisement message, the device comprising:
-
an input/output portion configured to receive a signal comprising; an indication of a location of a geographic region of intended reception of the signal; an indication of a location of a sender of the signal; and an indication of an advertisement message; an processing portion configured to; compare a location at which the signal was received with the location of the region of intended reception; when the location at which the signal was received at least one of the same as, a part of, or overlaps with the location of the region of intended reception, render the advertisement via the device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
-
Specification