Mobile Advertising and Compensation-Verification System

• US 20110106372A1
• Filed: 10/26/2010
• Published: 05/05/2011
• Est. Priority Date: 10/30/2009
• Status: Active Grant

• Current Assignee: Gregory F. Walwer
• Original Assignee: Gregory F. Walwer
• Inventors: Walwer, Gregory F.
• Granted Patent: US 8,712,630 B2
• Time in Patent Office: Days
• US Class Current: 701/33
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A mobile advertising and compensation-verification system comprising a flexible adhesive display with embedded self-contained power source and global positioning system (GPS) device to allow for tracking from a single source that calculates and disburses payment. The display is tamper-proof via perforations or other means so that its attempted relocation or removal following installation will result in disconnection of the GPS device from its power source, thus preventing fraudulent compensation. The peelable adhesive backing allows for easy installation, and its interior reveals a printed code that is sent electronically via cell phone or other electronic means along with a digital image of the installation to the single source to commence and track compensation.

Claims

1. A mobile advertising and compensation-verification system, comprising:

a) a tamper-proof material having means for installing on a surface of a vehicle;

b) a display on a surface of the tamper-proof material, wherein said display comprises an advertisement;

c) a global positioning system (GPS) device embedded within said tamper-proof material;

d) a self-contained power source embedded within said tamper-proof material and communicatively linked with said GPS device;

e) means for self-verification of installation;

f) whereby when said vehicle is driven by a registered driver, said GPS device communicates with a centralized computer database to track vehicle performance and calculate compensation for display of said advertisement based on tracked location information.

2. The invention of claim 1, wherein said tamper-proof material comprises vinyl with adhesive backing.

3. The invention of claim 1, wherein said tamper-proof material contains perforations or other means to disrupt the link between said self-contained power source and said GPS device upon tampering.

4. The invention of claim 1, wherein said global positioning system comprises a microchip, antenna, transmitter, and microcircuitry.

5. The invention of claim 1, wherein said centralized computer database matches registered drivers with appropriate advertisements of sponsoring companies on the basis of mutually selected criteria.

6. The invention of claim 1, whereby said compensation is calculated based on vehicle performance criteria.

7. The invention of claim 1, wherein said compensation is in the form of direct deposit of funds, check, redeemable coupons, tickets of admission, or entry into sweepstakes drawings.

8. The invention of claim 1, wherein the self-contained power source comprises a solar panel or long-life battery.

9. The invention of claim 1, wherein said means for self-verification of installation comprises the transmission of an electronic message to said centralized computer database, wherein said electronic message comprises an image of the vehicle license plate and text message containing a uniquely assigned code only revealed upon installation of the advertisement.

10. The invention of claim 1, wherein said GPS device transmits location information through a cellular network.

11. The invention of claim 1, wherein said transmitter of said GPS device comprises a bluetooth technology communicatively linked with said GPS device and a cell phone or other personal electronic device of the driver or vehicle for the transmission of said location information to said centralized computer database.

12. The invention of claim 1, further comprising a microcontroller unit for calculating and interpreting location information derived from the GPS microchip.

13. The invention of claim 1, further comprising a non-volatile data storage device such as an eeprom or flash memory chip for storing said location information and distance data.

14. The invention of claim 1, wherein said self-contained power source comprises a primary power source and a back-up power source, wherein said primary power source comprises a solar panel, and wherein said back-up power source comprises a long-life battery or capacitor.

15. The invention of claim 1, wherein said tamper-proof material is perforated or translucent, and wherein said advertisement is installed on a transparent vehicle surface.

16. The invention of claim 1, wherein said GPS device comprises a GPS chip contained within a cell phone or other electronic device of the driver or vehicle.