SYSTEM AND METHOD FOR EXAMPLE BASED TARGETED MARKETING
First Claim
Patent Images
1. An apparatus comprising:
- one or more processors; and
a computer readable storage medium having computer readable program code embodied therewith and executable by the one or more processors, the computer readable program code comprising;
computer readable program code configured to provide a user interface for inputting one or more example inputs representing a marketing concept;
computer readable program code configured to provide an expanded list of examples representing the marketing concept based on the one or more example inputs; and
computer readable program code configured to provide one or more output lists based on the expanded list of examples.
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Abstract
Embodiments of the invention provide retailers with the ability to employ concept-based marketing using only a few representative examples. Embodiments of the invention take seed examples, utilize the seed examples to provide an expanded list (that can be edited as desired) representative of the concept, and map the expanded list to a final set of customers to be included in a targeted marketing operation.
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Citations
21 Claims
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1. An apparatus comprising:
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one or more processors; and a computer readable storage medium having computer readable program code embodied therewith and executable by the one or more processors, the computer readable program code comprising; computer readable program code configured to provide a user interface for inputting one or more example inputs representing a marketing concept; computer readable program code configured to provide an expanded list of examples representing the marketing concept based on the one or more example inputs; and computer readable program code configured to provide one or more output lists based on the expanded list of examples. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
using one or more processors to execute computer readable program code embodied on a computer readable storage medium, the computer readable program code comprising; computer readable program code configured to provide a user interface for inputting one or more example inputs representing a marketing concept; computer readable program code configured to provide an expanded list of examples representing the marketing concept based on the one or more example inputs; and computer readable program code configured to provide one or more output lists based on the expanded list of examples. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer program product comprising:
a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising; computer readable program code configured to provide a user interface for inputting one or more example inputs representing a marketing concept; computer readable program code configured to provide an expanded list of examples representing the marketing concept based on the one or more example inputs; and computer readable program code configured to provide one or more output lists based on the expanded list of examples. - View Dependent Claims (18, 19, 20)
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21. A system comprising:
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one or more processors; a display device; and a computer readable storage medium having computer readable program code embodied therewith and executable by the one or more processors, the computer readable program code comprising; computer readable program code configured to provide a user interface for inputting one or more of product example inputs and customer example inputs representing a marketing concept for a targeted marketing operation; computer readable program code configured to utilize the one or more of product example inputs and customer example inputs representing a marketing concept for a targeted marketing operation as seed inputs for a machine learning program configured to provide an expanded list of examples representing the marketing concept, the expanded list of examples derived from one or more of a transaction data source, a product attribute data source, and a customer demographic data source; and computer readable program code configured to provide automatically to the display device one or more output lists according to a predetermined threshold corresponding to examples in the expanded list of examples.
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Specification