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SYSTEM AND METHOD FOR MEASURING CUSTOMER INTEREST TO FORECAST ENTITY CONSUMPTION

  • US 20110106584A1
  • Filed: 03/09/2010
  • Published: 05/05/2011
  • Est. Priority Date: 10/30/2009
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • monitoring online user activity of one or more customers with regard to a first consumer entity, wherein the user activity represents the one or more customer'"'"'s interest in the first consumer entity, the first consumer entity being categorized in a first product category;

    monitoring the online user activity of the one more customers with regard to a second consumer entity categorized in a second product category different than the first category;

    recording the monitored activity information to one or more memory or data storage devices associated with a computer;

    mapping the monitored activity information to a relational customer interest profile that represents a level of the one or more customer'"'"'s interest at one or more corresponding phases of a consumption cycle with respect to the first and second consumer entities, wherein the mapping is performed by a processor; and

    processing at least the mapped activity information to formulate a forecast of future consumption of at least the first consumer entity, wherein the processing is performed by the processor or another processor.

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