SYSTEM AND METHOD FOR MEASURING CUSTOMER INTEREST TO FORECAST ENTITY CONSUMPTION
First Claim
1. A method comprising:
- monitoring online user activity of one or more customers with regard to a first consumer entity, wherein the user activity represents the one or more customer'"'"'s interest in the first consumer entity, the first consumer entity being categorized in a first product category;
monitoring the online user activity of the one more customers with regard to a second consumer entity categorized in a second product category different than the first category;
recording the monitored activity information to one or more memory or data storage devices associated with a computer;
mapping the monitored activity information to a relational customer interest profile that represents a level of the one or more customer'"'"'s interest at one or more corresponding phases of a consumption cycle with respect to the first and second consumer entities, wherein the mapping is performed by a processor; and
processing at least the mapped activity information to formulate a forecast of future consumption of at least the first consumer entity, wherein the processing is performed by the processor or another processor.
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Accused Products
Abstract
A system and method comprises monitoring online user activity of one or more customers with regard to a first consumer entity. The user activity represents the one or more customer'"'"'s interest in the first consumer entity categorized in a first product category. The method comprises monitoring the online user activity of the one more customers with regard to a second consumer entity categorized in a second product category different than the first category. The method comprises recording the monitored activity information to a data storage device and mapping it to a relational customer interest profile that represents a level of the one or more customer'"'"'s interest at one or more corresponding phases of a consumption cycle with respect to the first and second consumer entities. The method comprises processing at least the mapped activity information to formulate a forecast of future consumption of at least the first consumer entity.
38 Citations
21 Claims
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1. A method comprising:
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monitoring online user activity of one or more customers with regard to a first consumer entity, wherein the user activity represents the one or more customer'"'"'s interest in the first consumer entity, the first consumer entity being categorized in a first product category; monitoring the online user activity of the one more customers with regard to a second consumer entity categorized in a second product category different than the first category; recording the monitored activity information to one or more memory or data storage devices associated with a computer; mapping the monitored activity information to a relational customer interest profile that represents a level of the one or more customer'"'"'s interest at one or more corresponding phases of a consumption cycle with respect to the first and second consumer entities, wherein the mapping is performed by a processor; and processing at least the mapped activity information to formulate a forecast of future consumption of at least the first consumer entity, wherein the processing is performed by the processor or another processor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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means for monitoring online user activity of one or more customers with regard to a first consumer entity, wherein the user activity represents the one or more customer'"'"'s interest in the first consumer entity, the consumer entity being categorized in a first product category; means for monitoring the online user activity of the one more customers with regard to a second consumer entity categorized in a second product category different than the first category; means for recording the monitored activity information to one or more memory or data storage devices associated with a computer; means for mapping the monitored activity information to a relational customer interest profile that represents a level of the one or more customer'"'"'s interest at one or more corresponding phases of a consumption cycle with respect to the first and second consumer entities, wherein the mapping is performed by a processor; and means for processing at least the mapped activity information to formulate a forecast of future consumption of at least the first consumer entity, wherein the processing is performed by the processor or another processor. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification