Self-Service Implementation of Digital Coupons

• US 20110106603A1
• Filed: 10/29/2009
• Published: 05/05/2011
• Est. Priority Date: 10/29/2009
• Status: Abandoned Application

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Gulbrandsen, Mark S., Allocca, William W., Chang, Brandon R. I., Shimada, James J., Nickerson, Henry Robert, Herrington, Douglas J., McCann, Monica Theresa, DeMarco, Paul D., Kumar, Dilip S.
• Application Number:
  US12/608,673
• Publication Number:
  US 20110106603A1
• Time in Patent Office: Days
• US Class Current: 705/14.21
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0219 based on funds or budget
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

Disclosed are various embodiments relating to a self-service portal for coupon implementation in association with an electronic commerce system. Coupon campaigns are implemented in a computing device for a plurality of vendors in association with the electronic commerce system. Each of the coupon campaigns comprises one or more digital coupons. An automated submission of each of the campaigns is facilitated in the computing device from respective ones of the vendors through a self-service portal. Vendor control is facilitated through the self-service portal as to whether the digital coupons associated with a respective one of the campaigns are activated to be applied to a purchase of an item through the electronic commerce system.

Claims

1. A system, comprising:

at least one computing device;

an electronic commerce system implemented in the at least one computing device, the electronic commerce system facilitating interaction with a plurality of clients over a network to facilitate a purchase of a plurality of items; and

a self-service portal implemented in the computing device, the self-service portal facilitating vendor access to a plurality of coupon campaigns employed in association with an operation of the electronic commerce system, the self-service portal being configured to allow a vendor to;

perform an automated submission to the computing system over a network of each of the campaigns to be employed in association with the operation of the electronic commerce system, each campaign comprising at least one digital coupon;

view a listing of each of the campaigns previously submitted by the vendor through the self-service portal;

view a listing of each of the digital coupons associated with a respective one of the campaigns; and

deactivate all of the digital coupons associated with a respective one of the campaigns that are active to be applied to a purchase of an item through the electronic commerce system.

2. The system of claim 1, wherein the self-service portal is further configured to allow a vendor to specify a maximum expenditure limit associated with each of the digital coupons, where each digital coupon is deactivated for purposes of being applied to the purchase of the item through the electronic commerce system based upon the maximum expenditure limit.

3. The system of claim 2, wherein the self-service portal is configured to deactivate each of the digital coupons when a respective expenditure under each digital coupon reaches a predefined percentage of the maximum expenditure limit associated with each respective digital coupon.

4. A method, comprising the steps of:

implementing a plurality of coupon campaigns in a computing device for a plurality of vendors in association with an electronic commerce system, each of the coupon campaigns comprising at least one digital coupon;

facilitating an automated submission of each of the campaigns in the computing device from respective ones of the vendors through a self-service portal; and

facilitating vendor control through the self-service portal as to whether the digital coupons associated with a respective one of the campaigns are active to be applied to a purchase of an item through the electronic commerce system.

5. The method of claim 4, wherein the step of facilitating vendor control through the self-service portal as to whether the digital coupons associated with the respective one of the campaigns are active further comprises the step of facilitating a vendor specification of a maximum expenditure limit associated with the one of the campaigns.

6. The method of claim 5, wherein the step of deactivating all active ones of the digital coupons associated with the one of the campaigns when a collective expenditure under all of the active ones of the digital coupons associated with the one of the campaigns reaches a predefined percentage of the maximum expenditure limit associated with the campaign.

7. The method of claim 6, further comprising the step of honoring, in the electronic commerce system, any outstanding instances of the digital coupons associated with the one of the campaigns for a predefined period of time after the predefined percentage of the maximum expenditure limit associated with the campaign has been reached.

8. The method of claim 4, further comprising the step of encoding in the computing device a user interface for display on a client, the user interface including a component that facilitates a control by one of the vendors as to when all of the digital coupons associated with a respective one of the campaigns is active.

9. The method of claim 4, further comprising the step of encoding in the computing device a user interface for display on a client, the user interface including a plurality of components associated with corresponding ones of a plurality of digital coupons associated with one of the campaigns, wherein each of the components facilitates deactivation of a respective one of the digital coupons.

10. The method of claim 4, further comprising the step of analyzing each of the campaigns submitted through the self-service portal for errors.

11. The method of claim 4, further comprising the step of facilitating a vendor specification of a maximum expenditure limit associated with respective ones of the digital coupons associated with one of the campaigns.

12. The method of claim 4, wherein the automated submission includes data indicating a group of target customers for each of the digital coupons, wherein each of the digital coupons are to be presented to a respective group of target customers.

13. A system, comprising:

a computing device; and

a self-service portal implemented in the computing device, the self-service portal facilitating vendor access to a plurality of coupon campaigns employed in association with an electronic commerce system, the self-service portal being configured to allow a vendor to;

perform an automated submission of each of the campaigns to be employed in association with the operation of the electronic commerce system, each campaign comprising at least one digital coupon; and

control when each of the digital coupons is active to be applied to a purchase of an item through the electronic commerce system.

14. The system of claim 13, wherein the self-service portal is further configured to allow a vendor to collectively control when all of the digital coupons associated with each of the campaigns is active.

15. The system of claim 13, wherein the self-service portal is further configured to perform an analysis of each of the digital coupons associated with each campaign to identify errors when the campaign is submitted through the self-service portal.

16. The system of claim 13, wherein the self-service portal is configured to allow a vendor to control when each of the digital coupons is active to be applied to the purchase of the item through the electronic commerce system by facilitating a vendor specification of a maximum expenditure limit associated with each of the digital coupons.

17. The system of claim 16, wherein the self-service portal is configured to deactivate an active one of the digital coupons when an expenditure under the active one of the digital coupons reaches a predefined percentage of the maximum expenditure limit.

18. The system of claim 17, wherein any instances of the active one of the digital coupons that have been sent to a client are honored for a predefined period of time after the expenditure under the active one of the digital coupons reaches a predefined percentage of the maximum expenditure limit.

19. The system of claim 13, wherein the self-service portal is configured to encode an interface for display on a client that lists each of the campaigns maintained in association with the electronic commerce system.

20. The system of claim 19, wherein the interface includes a component that facilitates deactivation of active ones of the campaigns.

21. The system of claim 13, wherein the self-service portal is configured to encode an interface for display on a client that lists each of the digital coupons associated with a respective one of the campaigns maintained in association with the electronic commerce system.

22. The system of claim 21, wherein the interface includes a component that facilitates deactivation of active ones of the digital coupons.

23. The system of claim 13, wherein the self-service portal is further configured to provide for an electronic signing with respect to a contract associated with each of the campaigns.