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Techniques For Targeted Offers

  • US 20110106607A1
  • Filed: 11/30/2007
  • Published: 05/05/2011
  • Est. Priority Date: 11/30/2006
  • Status: Abandoned Application
First Claim
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1. A method for targeting an offer to a plurality of customers comprising:

  • obtaining a merchant category associated with a merchant;

    retrieving transaction data for a plurality of customers from a customer transaction database;

    assigning each of said plurality of customers a loyalty ranking with respect to said merchant, based at least in part on comparing each customer'"'"'s transactions at said merchant to said customer'"'"'s transactions with at least one other merchant associated with said merchant category during a predetermined period of time;

    assigning at least a portion of each of said plurality of customers a category spend ranking based at least in part on the customer'"'"'s total purchases at least two merchants associated with said merchant category; and

    determining whether to send a predetermined incentive offer to each of said at least a portion of each of said plurality of customers based on said loyalty ranking and said category spend ranking.

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