×

APPARATUS AND METHOD FOR PRODUCT MARKETING

  • US 20110106612A1
  • Filed: 10/30/2009
  • Published: 05/05/2011
  • Est. Priority Date: 10/30/2009
  • Status: Active Grant
First Claim
Patent Images

1. A media processor, comprising a controller to:

  • present media content provided by a media content source operating in an interactive television (iTV) network;

    access a client program which presents an overlay that superimposes onto the media content, wherein the client program enables the media processor to associate at least a portion of the media content with a user-generated comment;

    receive the user-generated comment, wherein the user-generated comment provides commentary on the portion of the media content;

    associate the user-generated comment with the portion of the media content; and

    transmit the user-generated comment to a third party for determination of marketing parameters of the portion of the media content.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×