APPARATUS AND METHOD FOR PRODUCT MARKETING

• US 20110106612A1
• Filed: 10/30/2009
• Published: 05/05/2011
• Est. Priority Date: 10/30/2009
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Chang, E-Lee, Sung, Ja-Young, ROBERTS, LINDA, King, Robert Arthur, Schultz, Natasha Barrett
• Granted Patent: US 9,830,605 B2
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0245 Surveys

Abstract

A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to present media content provided by a media content source operating in an interactive television (iTV) network, access a client program which presents an overlay that superimposes onto the media content, wherein the client program enables the media processor to associate at least a portion of the media content with a user-generated comment, receive the user-generated comment, wherein the user-generated comment provides commentary on the portion of the media content, associate the user-generated comment with the portion of the media content, and transmit the user-generated comment to a third party for determination of marketing parameters of the portion of the media content. Other embodiments are disclosed.

Claims

1. A media processor, comprising a controller to:

present media content provided by a media content source operating in an interactive television (iTV) network;

access a client program which presents an overlay that superimposes onto the media content, wherein the client program enables the media processor to associate at least a portion of the media content with a user-generated comment;

receive the user-generated comment, wherein the user-generated comment provides commentary on the portion of the media content;

associate the user-generated comment with the portion of the media content; and

transmit the user-generated comment to a third party for determination of marketing parameters of the portion of the media content.

2. The media processor of claim 1, wherein the iTV network comprises at least one of internet protocol television (IPTV), interactive cable television, and interactive satellite television.

3. The media processor of claim 1, wherein the marketing parameters are associated with a product that is advertised by the portion of the media content.

4. The media processor of claim 1, wherein the marketing parameters comprise at least one of demographic parameters, psychographic parameters, popularity parameters, and promotional effectiveness parameters.

5. The media processor of claim 1, wherein the portion of the media content comprises at least one of an advertisement, a video clip, an audio clip, a still image, and text content.

6. The media processor of claim 1, wherein the media processor comprises one of a personal computer, a personal digital assistant (PDA), a mobile device, a telephone, and a set-top-box (STB).

7. The media processor of claim 1, wherein an improvement to the portion of the media content is generated based on the determined marketing parameters.

8. The media processor of claim 7, wherein substitute media content associated with the improvement to the portion of the media content is transmitted to the media processor for receiving user-generated comments associated with the substitute media content.

9. A method, comprising:

transmitting a client program to a media processor operating in an interactive television (iTV) network, wherein the client program comprises a graphical user interface (GUI) which presents an overlay that superimposes onto media content presented at the media processor;

receiving a user-generated comment from the media processor via the client program, wherein the user-generated comment is associated with the media content presented at the media processor; and

determining marketing parameters of the media content based on the user-generated comment, the marketing parameters being associated with at least one of a product and service advertised by the media content.

10. The method of claim 9, wherein the iTV network comprises at least one of internet protocol television (IPTV), interactive cable television, and interactive satellite television.

11. The method of claim 9, comprising generating substitute media content based on the determined marketing parameters.

12. The method of claim 11, comprising transmitting the substitute media content to the media processor, wherein user-generated comments associated with the substitute media content are received at the media processor.

13. The method of claim 12, comprising receiving the user-generated comments associated with the substitute media content and further comprising determining marketing parameters of the substitute media content based on the user-generated comments.

14. The method of claim 9, wherein the marketing parameters comprise at least one of demographic parameters, psychographic parameters, popularity parameters, and promotional effectiveness parameters.

15. The method of claim 9, comprising receiving a request for at least one of the media content and the user-generated comment associated with the media content from a recipient media processor, and further comprising transmitting at least one of the media content and the user-generated comment to the recipient media processor.

16. A computer-readable storage medium, comprising computer instructions to:

transmit a request for media content and a first user-generated comment associated with the media content to a computing device, wherein the first user-generated comment is associated with the media content by a media processor in communication with the computing device;

receive the media content and the first user-generated comment from the computing device;

receive a second user-generated comment associated with the media content in response to receiving the media content; and

transmit the second user-generated comment to the computing device, wherein the computing device determines marketing parameters of the media content based on at least one of the first and second user-generated comments.

17. The computer-readable storage medium of claim 16, wherein the marketing parameters are associated with at least one of a product and a service that is advertised by the media content.

18. The computer-readable storage medium of claim 16, comprising computer instructions to receive a third user-generated comment which provides commentary on the first-user generated comment and further comprising computer instructions to transmit the third user-generated comment to the computing device, wherein the marketing parameters are determined based on the third user-generated comment.

19. The computer-readable storage medium of claim 18, wherein the computing device is operable to filter content from at least one of the first and second user-generated comments.

20. The computer-readable storage medium of claim 16, wherein the marketing parameters comprise at least one of demographic parameters, psychographic parameters, popularity parameters, and promotional effectiveness parameters.