Mobile User Characteristics Influenced Search Results

• US 20110106614A1
• Filed: 12/22/2010
• Published: 05/05/2011
• Est. Priority Date: 11/01/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US12/976,584
• Publication Number:
  US 20110106614A1
• Time in Patent Office: Days
• US Class Current: 705/14.46
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

Claims

1. A computer-implemented method for targeted distribution of search results and sponsored content to a mobile communication facility, the method comprising the steps of:

(a) receiving a search request from the mobile communication facility operated by a user, wherein the search is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier;

(b) receiving from the carrier, information relating to one or more user characteristics, wherein the one or more user characteristics include obtained data from the carrier comprising at least one or more of;

(i) types of mobile content or applications previously accessed by the user via the mobile communication facility;

(ii) contextual information regarding one or more webpages or applications accessed by the user via the mobile communication facility, wherein the contextual information includes at least one or more keywords;

(iii) demographic information corresponding to the user;

(iv) geographic information relating to a location of the user or a location of the mobile communication facility;

(v) search history as recorded via use of the mobile communication facility; and

(vi) hardware or software characteristics of the mobile communication facility;

(c) conducting a competitive bid auction process comprising the steps of;

(i) receiving a bid from a first sponsor, wherein the bid includes a financial consideration offered by the first sponsor for presentation on the mobile communication facility of a sponsored content associated with the first sponsor and corresponding to keywords of the search request; and

(ii) receiving a bid from a second sponsor, wherein the bid includes a financial consideration offered by the second sponsor for presentation on the mobile communication facility of a sponsored content associated with the second sponsor and corresponding to keywords of the search request;

(d) attributing a priority to the presentation of the sponsored content of the first sponsor over the presentation of the sponsored content of the second sponsor based upon a determination that a yield derived from the financial consideration of the first sponsor is greater than a yield derived from the financial consideration of the second sponsor;

(e) associating the sponsored content of the first sponsor with a list of search results based upon the search request initiated by the mobile communication facility, wherein the search results are prioritized according to a relevancy based on the information relating to the user characteristics; and

(f) presenting the sponsored content of the first sponsor and the prioritized list of search results to the mobile communication facility.

2. The method of claim 1, further comprising the step of transmitting an implicit query request from the mobile communication facility.

3. The method of claim 2, wherein the implicit query request is a time of day.

4. The method of claim 3, wherein the implicit query request is a location of the mobile communication facility.

5. The method of claim 1, wherein the obtained data from the carrier further includes one or more of:

(a) shopping habits of the user as recorded through use of the mobile communication facility;

(b) payment and billing history associated with the use of the mobile communication facility;

(c) duration of on-line interactions by the user from using the mobile communication facility;

(d) number of on-line interactions of the user via the mobile communication facility; and

(e) usage patterns of the mobile communication facility dependent on location or time of day of use thereof.