MULTIMODE ONLINE ADVERTISEMENTS AND ONLINE ADVERTISEMENT EXCHANGES
First Claim
1. A method for displaying advertisements, comprising:
- receiving a request for an advertisement to display on a web page;
receiving a content characterization document associated with the web page;
selecting an advertisement object based at least on the content characterization document; and
enabling the selected advertisement object to be transmitted for display on the web page in response to the request.
4 Assignments
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Accused Products
Abstract
Techniques are described for selecting advertisements for display in web pages. In one aspect, a web page content characterization document may be generated that describes aspects of a web page. The web page content characterization document may be used to match advertisements for display in the web page. In another aspect, a multi-display mode advertisement object is provided. The multi-display mode advertisement object is an advertisement object that can be displayed as an advertisement in various formats, as desired for the particular web page destination location. In still another aspect, an in-linking advertisement object is provided. The in-linking advertisement object may be displayed on a web page, and when selected (e.g., clicked on), activates a link to content within the web page, rather than linking off page.
136 Citations
20 Claims
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1. A method for displaying advertisements, comprising:
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receiving a request for an advertisement to display on a web page; receiving a content characterization document associated with the web page; selecting an advertisement object based at least on the content characterization document; and enabling the selected advertisement object to be transmitted for display on the web page in response to the request. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for displaying advertisements, comprising:
an advertisement selector configured to receive a request for an advertisement to display on a web page, to receive a content characterization document associated with the web page, to select an advertisement object based at least on the content characterization document, and to enable the selected advertisement object to be transmitted in response to the request. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method, comprising:
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displaying an advertisement on a web page; displaying content generated by an application on the web page; enabling a user to interact with the displayed advertisement; invoking the application to generate a modified version of the content in response to the interacting with the displayed advertisement; and displaying the modified content in the web page without refreshing the display of the web page. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification