System and method for alternative brand affinity content transaction payments

• US 20110106632A1
• Filed: 07/29/2008
• Published: 05/05/2011
• Est. Priority Date: 10/31/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/220,914
• Publication Number:
  US 20110106632A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/188 Electronic negotiation

Abstract

An economic exchange system and method where a request is received to make a non-advertising site use of one or more media assets. The system and method comprising a vault and offering, as a basis for a grant of receiving a request, to allow the non-advertising site use in exchange for a receiving of at least one advertising opportunity on the site, and exchanging, in accordance with an agreement to an offering, of the non-advertising site use for the at least one advertising opportunity on the site.

Claims

1. An economic exchange method, comprising:

receiving a request to make a non-advertising site use of one or more media assets comprising at least one vault;

offering, as a basis for a grant of said receiving a request, to allow the non-advertising site use in exchange for a receiving of at least one advertising opportunity on the site; and

exchanging, in accordance with an agreement to said offering, of the non-advertising site use for the at least one advertising opportunity on the site.

2. The method of claim 1, wherein the at least one advertising opportunity is a banner advertisement location.

3. The method of claim 2, further comprising:

filling the banner advertisement location with an advertisement comprising at least one other media asset from the at least one vault.

4. The method of claim 1, further comprising presenting at least one counteroffer in accordance with said offering.

5. The method of claim 4, wherein the counter offer is presented only if no agreement is reached with said offering.

6. The method of claim 1, further comprising collecting at least one metric of the at least one advertising opportunity by a recommendation engine.

7. The method of claim 1, wherein said exchanging occurs without payment changing hands.

8. The method of claim 1, wherein the media assets comprise at least meta data.

9. The method of claim 1, wherein the at least one advertising opportunity comprises an advertising time.

10. The method of claim 1, wherein the at least one advertising opportunity comprises an advertising space.