APPARATUS AND METHOD FOR MANAGING MARKETING
First Claim
Patent Images
1. A server, comprising a controller to:
- transmit media programming to a group of set top boxes for presentation with an overlay superimposed onto the media programming;
receive a first comment generated at a first set top box of the group of set top boxes during presentation of the media programming;
receive a second comment generated at a second set top box of the group of set top boxes during presentation of the media programming, the first and second comments being associated with the media programming and being presentable in the overlay during presentation of the media programming;
analyze the first comment to determine a first marketing parameter;
transmit a first advertisement to the first set top box for presentation with the overlay, the first advertisement being determined based on the first marketing parameter;
analyze the second comment to determine a second marketing parameter;
transmit a second advertisement to the second set top box for presentation with the overlay, the second advertisement being determined based on the second marketing parameter, wherein the first and second advertisements are different from each other and shown in temporal proximity to each other by the corresponding first and second set top boxes during presentation of the media programming.
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Abstract
A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.
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Citations
20 Claims
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1. A server, comprising a controller to:
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transmit media programming to a group of set top boxes for presentation with an overlay superimposed onto the media programming; receive a first comment generated at a first set top box of the group of set top boxes during presentation of the media programming; receive a second comment generated at a second set top box of the group of set top boxes during presentation of the media programming, the first and second comments being associated with the media programming and being presentable in the overlay during presentation of the media programming; analyze the first comment to determine a first marketing parameter; transmit a first advertisement to the first set top box for presentation with the overlay, the first advertisement being determined based on the first marketing parameter; analyze the second comment to determine a second marketing parameter; transmit a second advertisement to the second set top box for presentation with the overlay, the second advertisement being determined based on the second marketing parameter, wherein the first and second advertisements are different from each other and shown in temporal proximity to each other by the corresponding first and second set top boxes during presentation of the media programming. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising:
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transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content; receiving a first comment from a first set top box of the group of set top boxes, wherein the first comment is presentable with the overlay and the media content by the group of set top boxes; determining a first advertisement based on the first comment; and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A computer-readable storage medium operating in a first set top box of a group of set top boxes, the storage medium being embedded with computer instructions to:
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present media content; present at the first set top box an overlay superimposed onto the media content, wherein the overlay is presentable by a second set top box of the group of set top boxes; receive an input of a first comment at the first set top box, wherein the first comment is presentable by the overlay by the second set top box; receive a first advertisement, wherein the first advertisement is selected based on an analysis of the first comment; and present the first advertisement with the overlay and the media content. - View Dependent Claims (17, 18, 19, 20)
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Specification