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System Identification, Estimation, and Prediction of Advertising-Related Data

  • US 20110112893A1
  • Filed: 10/05/2010
  • Published: 05/12/2011
  • Est. Priority Date: 05/11/2007
  • Status: Active Grant
First Claim
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1. A method for analyzing advertisement-related data comprising:

  • receiving data related to an aspect of an advertisement;

    modeling the aspect of the advertisement with a mathematical model, wherein the mathematical model comprises a control-signal-related component, a control-signal-independent component, and an error component;

    updating each component of the mathematical model based on at least one of a particular control signal, the received data, and a previous state of at least one of the components to create an updated model; and

    predicting the aspect of the advertisement using the updated model.

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