MOBILE ADVERTISEMENT AND MARKETING INTEGRATION WITH BUSINESS PROCESS AND WORKFLOW SYSTEMS

• US 20110112905A1
• Filed: 11/12/2010
• Published: 05/12/2011
• Est. Priority Date: 11/12/2009
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Pulijala, Amitha, Rajasekar, Sharath, Strand, Terje
• Granted Patent: US 8,554,626 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 47/29 using a combination of thresholds
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 28/10 Flow control between communication endpoints
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 8/04 Registration at HLR or HSS [Home Subscriber Server]

Abstract

A mobile communications marketing and advertising platform is described for delivering advertising content to subscribers of a telecommunications network over telecom-based channels, such as SMS, MMS and WAP Push. The platform is integrated with business tools, such as business process execution language (BPEL) based systems, business intelligence (BI) systems, Billing and Revenue Management (BRM) and business analytics monitoring (BAM) systems. By integrating these systems, the business tools can leverage the data generated by the mobile marketing and advertising platform in order to provide an improved view, analysis and understanding of the content delivery process. Similarly, the mobile marketing platform can utilize the functionality provided by the integrated business systems in order to more efficiently deliver the advertising content to subscribers.

Claims

1. A system for integrating mobile communications advertising with business processes, said system comprising:

a mobile advertising content delivery platform including a marketplace component used to create at least one campaign by using an approval process, said campaign including a set of messages containing advertising content to be transmitted to mobile devices, said content mobile delivery platform further including an ad engine that transmits the messages of the campaign to the mobile devices; and

a workflow process system that accesses the mobile advertising content delivery platform over a set of web services exposed by the mobile advertising content delivery platform, wherein the workflow process system is used to create a process instance that automates at least a portion of the approval process.

2. The system of claim 1, further comprising:

a business activity monitor used to generate at least one real time graph, wherein the mobile advertising content delivery application generates an event upon delivering each of the messages in the campaign, wherein upon generating the event, the mobile advertising content delivery platform transmits a Java Messaging Service (JMS) message to the business activity monitor, wherein the data in the JMS message is used to generate the real time graph by the business activity monitor.

3. The system of claim 1, further comprising:

a business intelligence application used to analyze data generated by the mobile advertising content delivery platform, wherein the business intelligence application retrieves said data from the mobile advertising content delivery platform over Java Database Connectivity (JDBC) and stores said data in a data warehouse, and wherein the business intelligence application performs a set of queries and data analytics functions on said data stored in the warehouse.

4. The system of claim 1, further comprising:

a billing and revenue management (BRM) system that provides online and/or offline charging for mobile communications, wherein the mobile advertising content delivery platform generates a charging data record (CDR) upon sending at least one of said messages of the campaign, and wherein the mobile advertising content delivery platform further includes a CDR listener that detects the generated CDR and invokes a Diamater protocol function to access the BRM system.

5. The system of claim 1, wherein the marketplace component is accessible by a plurality of users, wherein the marketplace component is used to create an ad space for delivering content to subscribers of a telecommunications network, wherein the marketplace allows the users to submit a bid on the ad space and to approve said bid.

6. The system of claim 1, wherein the mobile advertising content delivery platform further includes:

a campaign manager that creates the campaign upon determining that a bid has been approved by at least one user using the marketplace component, wherein the campaign manager then schedules the campaign and activates it to be carried out by the ad engine.

7. The system of claim 1, wherein the mobile advertising content delivery platform further includes:

a subscriber profile module that obtains profile data associated with at least one of said subscribers of the telecommunications network from at least one subscriber data source and customizes the content of said messages of the campaign according to the profile data.

8. The system of claim 1, wherein the workflow process system is a business process execution language (BPEL) system that creates the campaign by employing one or more of the following web services:

a connection configuration manager web service, a campaign space manager web service, a campaign space approval manager web service, and a campaign manager web service.

9. The system of claim 1, wherein the mobile advertising content delivery platform is positioned as a gateway to the telecommunications network in order to intercept a set of short messaging service (SMS) and multimedia messaging service (MMS) messages and to embed a set of advertising content into said messages.

10. A method for integrating mobile communications advertising with business processes, said method comprising:

creating a campaign using a mobile advertising content delivery platform, said platform including a marketplace component used to create the campaign by an approval process, said campaign including a set of messages containing advertising content to be transmitted to mobile devices, said content mobile delivery platform further including an ad engine that transmits the messages of the campaign to the mobile devices; and

automating at least a portion of the campaign approval process by a process of a workflow system that accesses the mobile advertising content delivery platform over a set of web services exposed by the mobile advertising content delivery platform.

11. The method of claim 10, further comprising:

generating at least one real time graph for the campaign by a business activity monitor, wherein the mobile advertising content delivery application generates an event upon delivering each of the messages in the campaign, wherein upon generating the event, the mobile advertising content delivery platform transmits a Java Messaging Service (JMS) message to the business activity monitor, wherein the data in the JMS message is used to generate the real time graph by the business activity monitor.

12. The method of claim 10, further comprising:

analyzing data generated by the mobile advertising content delivery platform by a business intelligence application, wherein the business intelligence application retrieves said data from the mobile advertising content delivery platform over Java Database Connectivity (JDBC) and stores said data in a data warehouse, and wherein the business intelligence application performs a set of queries and data analytics functions on said data stored in the warehouse.

13. The method of claim 10, further comprising:

generating a charging data record (CDR) in the mobile advertising content delivery platform upon sending at least one of said messages of the campaign, and wherein the mobile advertising content delivery platform further includes a CDR listener that detects the generated CDR and sends a charging message to a billing and revenue management (BRM) system that provides online and/or offline charging for mobile communications.

14. The method of claim 10, wherein the marketplace component is accessible by a plurality of users, wherein the marketplace component is used to create an ad space for delivering content to subscribers of a telecommunications network, wherein the marketplace allows the users to submit a bid on the ad space and to approve said bid.

15. The method of claim 10, wherein the mobile advertising content delivery platform further includes:

a campaign manager that creates the campaign upon determining that a bid has been approved by at least one user using the marketplace component, wherein the campaign manager then schedules the campaign and activates it to be carried out by the ad engine.

16. The method of claim 10, wherein the mobile advertising content delivery platform further includes:

a subscriber profile module that obtains profile data associated with at least one of said subscribers of the telecommunications network from at least one subscriber data source and customizes the content of said messages of the campaign according to the profile data.

17. The method of claim 10, wherein the workflow process system is a business process execution language (BPEL) system that creates the campaign by employing one or more of the following web services:

a connection configuration manager web service, a campaign space manager web service, a campaign space approval manager web service, and a campaign manager web service.

18. The method of claim 10, wherein the mobile advertising content delivery platform is positioned as a gateway to the telecommunications network in order to intercept a set of short messaging service (SMS) and multimedia messaging service (MMS) messages and to embed a set of advertising content into said messages.

19. A computer-readable storage medium storing a set of instructions for integrating mobile communications advertising with business processes, said instructions, when executed by one or more processors, causing the one or more processors to perform the steps of:

creating a campaign using a mobile advertising content delivery platform, said platform including a marketplace component used to create the campaign by an approval process, said campaign including a set of messages containing advertising content to be transmitted to mobile devices, said content mobile delivery platform further including an ad engine that transmits the messages of the campaign to the mobile devices; and

automating at least a portion of the campaign approval process by a process of a workflow system that accesses the mobile advertising content delivery platform over a set of web services exposed by the mobile advertising content delivery platform.