INTEGRATION ARCHITECTURE FOR MOBILE ADVERTISEMENT CAMPAIGN MANAGEMENT, MARKETPLACE AND SERVICE PROVIDER INTERFACE

• US 20110112906A1
• Filed: 11/12/2010
• Published: 05/12/2011
• Est. Priority Date: 11/12/2009
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Pulijala, Amitha, Rajasekar, Sharath, Strand, Terje, Jansson, Daniel, O'Doherty, Phelim
• Granted Patent: US 8,527,347 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 47/29 using a combination of thresholds
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 28/10 Flow control between communication endpoints
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 8/04 Registration at HLR or HSS [Home Subscriber Server]

Abstract

A communications marketing and advertising system is described for delivering advertising content to subscribers of a telecommunications network. The system includes a marketplace component accessible by advertisers and ad space owners, which is used to create ad space for delivering content to subscribers of a telecommunications network. The marketplace allows advertisers to submit bids on the ad space and the ad space owners to approve or reject the bids. The system also includes a campaign manager that creates a campaign upon determining that the bid has been approved by the ad space owner. The campaign includes a set of messages containing ad content to be sent out to the subscribers. The subscriber profile module of the system obtains profile data associated with the subscribers of the telecommunications network and customizes the content of the messages according to the profile data. The ad engine delivers the messages to the recipients.

Claims

1. A system for providing marketing and advertising over communications, said system comprising:

a marketplace component accessible by a plurality of users, wherein the marketplace component is used to create an ad space for delivering content to subscribers of a telecommunications network, wherein the marketplace allows the users to submit a bid on the ad space and to approve said bid;

a campaign manager that creates a campaign upon determining that the bid has been approved by at least one user, wherein the campaign includes a set of messages to be sent out to the subscribers, the messages including said content;

a subscriber profile module that obtains profile data associated with at least one of said subscribers of the telecommunications network and customizes the content of said messages according to the profile data, said customized content being used in the campaign; and

an ad engine that delivers the messages in the campaign containing the customized content.

2. The system of claim 1, wherein the ad engine further receives an intercepted message transmitted through the telecommunications network and injects the customized set of electronic content into the intercepted SMS message before the SMS message is delivered to a recipient mobile device.

3. The system of claim 1, further comprising:

a statistics engine that monitors the progress information of the campaign, including a number of ads served by said messages, and ongoing cost or revenue, both during runtime and collectively over time.

4. The system of claim 1, further comprising:

a registration component that enables each of said plurality of users to register with the system, wherein each of the plurality of users is assigned to a role selected from a group comprising;

a system owner, a network provider, a service provider, an ad space owner and an advertiser.

5. The system of claim 1, wherein said campaign includes one or more ads for inserting into the messages, wherein the ad campaign further includes a start time, an end time and a number of said messages.

6. The system of claim 1, wherein the ad engine creates a new short messaging service (SMS) message based on the content customized according to the profile data and transmits the new SMS message to a recipient mobile device of at least one of said subscribers.

7. The system of claim 1, wherein the profile data further includes one or more of the following:

identity data regarding the user of the recipient mobile device of the SMS message, location data for the recipient mobile device, and calling pattern data regarding the user of the recipient mobile device.

8. The system of claim 1, further comprising:

a service provider interface (SPI) provided by the system can be implemented to access a plurality of data sources and to retrieve the profile data, wherein the profile data retrieved by the SPI is used by the subscriber profile module to customize the content of said messages.

9. The system of claim 1, further comprising:

a graphical user interface that is used to select a set of demographic information obtained by the subscriber profile module, wherein the demographic information is used to create a set of recipients of said messages in the campaign, and wherein the profile data is hidden from the graphical user interface.

10. The system of claim 1, wherein the campaign is at least one of:

a marketing campaign that includes a set of bulk messages that is transmitted to the subscribers of the telecommunications network based on an uploaded subscriber list, or according to a set of demographic criteria; and

an advertising campaign wherein an application offers space in the messages sent to the subscribers of said application, wherein the system intercepts the messages before delivering the messages to the subscriber and injects the content into the intercepted messages.

11. A method for providing marketing and advertising over communications, said method comprising:

providing a marketplace component accessible by a plurality of users, wherein the marketplace component is used to create an ad space for delivering content to subscribers of a telecommunications network, wherein the marketplace allows the users to submit a bid on the ad space and to approve said bid;

creating a campaign upon determining that the bid has been approved by at least one user, wherein the campaign includes a set of messages to be sent out to the subscribers, the messages including said content;

obtaining profile data associated with at least one of said subscribers of the telecommunications network and customizing the content of said messages according to the profile data, said customized content being used in the campaign; and

transmitting the messages in the campaign containing the customized content.

12. The method of claim 11, further comprising:

receiving an intercepted message transmitted through the telecommunications network and injecting the customized set of electronic content into the intercepted SMS message before the SMS message is delivered to a recipient mobile device.

13. The method of claim 11, further comprising:

monitoring the progress information of the campaign, including a number of ads served by said messages, and ongoing cost or revenue, both during runtime and collectively over time.

14. The method of claim 11, further comprising:

enabling each of said plurality of users to register with the marketplace component, wherein each of the plurality of users is assigned to a role selected from a group comprising;

a system owner, a network provider, a service provider, an ad space owner and an advertiser.

15. The method of claim 11, wherein said campaign includes one or more ads for inserting into the messages, wherein the ad campaign further includes a start time, an end time and a number of said messages.

16. The method of claim 11, further comprising:

generating a new short messaging service (SMS) message based on the content customized according to the profile data and transmitting the new SMS message to a recipient mobile device of at least one of said subscribers.

17. The method of claim 11, wherein the profile data further includes one or more of the following:

identity data regarding the user of the recipient mobile device of the SMS message, location data for the recipient mobile device, and calling pattern data regarding the user of the recipient mobile device.

18. The method of claim 11, further comprising:

providing a service provider interface (SPI) used to access a plurality of data sources and to retrieve the profile data, wherein the profile data retrieved by the SPI is used by the subscriber profile module to customize the content of said messages.

19. The method of claim 11, further comprising:

providing a graphical user interface that is used to select a set of demographic information obtained by the subscriber profile module, wherein the demographic information is used to create a set of recipients of said messages in the campaign, and wherein the profile data is hidden from the graphical user interface.

20. A computer-readable storage medium storing a set of instructions for providing marketing and advertising over communications, said instructions, when executed by one or more processors, causing the one or more processors to perform the steps of:

providing a marketplace component accessible by a plurality of users, wherein the marketplace component is used to create an ad space for delivering content to subscribers of a telecommunications network, wherein the marketplace allows the users to submit a bid on the ad space and to approve said bid;

creating a campaign upon determining that the bid has been approved by at least one user, wherein the campaign includes a set of messages to be sent out to the subscribers, the messages including said content;

obtaining profile data associated with at least one of said subscribers of the telecommunications network and customizing the content of said messages according to the profile data, said customized content being used in the campaign; and

transmitting the messages in the campaign containing the customized content.