DYNAMIC INTEGRATION AND LINEAR PRESENTATION OF ADVERTISING CONTENT AND MEDIA CONTENT
First Claim
1. A method for dynamic integration and linear presentation of advertising content and media content, the method comprising:
- receiving, by a server computing device, a request for media content from a remote computing device;
combining, by the server computing device, the requested media content and advertising content to provide an interactive advertising unit, wherein the interactive advertising unit comprises;
a first content layer including the requested media content and a media player;
a second content layer including the advertising content; and
an integration module for coordinating interaction between the first and second content layers, wherein the coordinating includes one or more of;
managing the spatial presentation of the requested media content and the advertising content;
synchronizing the temporal presentation of the requested media content and the advertising content; and
controlling the presentation priority of the requested media content and the advertising content; and
transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content.
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Accused Products
Abstract
Described are methods and apparatuses, including computer program products, for dynamic integration and linear presentation of advertising content and media content. The method includes receiving a request for media content; combining the requested media content and advertising content to provide an interactive advertising unit; and transmitting the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, and an integration module for coordinating interaction between the layers. Coordinating interaction between the layers includes: managing the spatial presentation of the requested media content and the advertising content, synchronizing the temporal presentation of the requested media content and the advertising content, and controlling the presentation priority of the requested media content and the advertising content.
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Citations
16 Claims
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1. A method for dynamic integration and linear presentation of advertising content and media content, the method comprising:
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receiving, by a server computing device, a request for media content from a remote computing device; combining, by the server computing device, the requested media content and advertising content to provide an interactive advertising unit, wherein the interactive advertising unit comprises; a first content layer including the requested media content and a media player; a second content layer including the advertising content; and an integration module for coordinating interaction between the first and second content layers, wherein the coordinating includes one or more of; managing the spatial presentation of the requested media content and the advertising content; synchronizing the temporal presentation of the requested media content and the advertising content; and controlling the presentation priority of the requested media content and the advertising content; and transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for dynamic integration and linear presentation of advertising content and media content, the system comprising:
a server computing device configured to; receive a request for media content from a remote computing device; combine the requested media content and advertising content to provide an interactive advertising unit, wherein the interactive advertising unit comprises; a first content layer including the requested media content and a media player; a second content layer including the advertising content; and an integration module for coordinating interaction between the first and second content layers, wherein the coordinating includes one or more of; managing the spatial presentation of the requested media content and the advertising content; synchronizing the temporal presentation of the requested media content and the advertising content; and controlling the presentation priority of the requested media content and the advertising content; and transmit the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content.
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16. A computer program product, tangibly embodied in a computer readable storage medium, for dynamic integration and linear presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:
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receive a request for media content from a remote computing device; combine the requested media content and advertising content to provide an interactive advertising unit, wherein the interactive advertising unit comprises; a first content layer including the requested media content and a media player; a second content layer including the advertising content; and an integration module for coordinating interaction between the first and second content layers, wherein the coordinating includes one or more of; managing the spatial presentation of the requested media content and the advertising content; synchronizing the temporal presentation of the requested media content and the advertising content; and controlling the presentation priority of the requested media content and the advertising content; transmit the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content.
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Specification