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Advertiser and User Association

  • US 20110112916A1
  • Filed: 01/14/2011
  • Published: 05/12/2011
  • Est. Priority Date: 05/01/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • generating content-based keywords based on content generated by users of a social network;

    labeling nodes comprising user nodes, which are representations of the users, with advertising labels comprising content-based keywords that coincide with advertiser-selected keywords that are based on one or more terms specified by an advertiser; and

    outputting, for each node, weights for the advertising labels based on weights of advertising labels associated with neighboring nodes, which are related to the node by a relationship.

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