MULTIMEDIA ADVERTISEMENT EXCHANGE
First Claim
1. A method, comprising:
- determining advertisement slots characteristics for a plurality of advertisement slots associated with media materials;
associating advertisement slot characteristics with the plurality of advertisement slots;
matching a first advertisement slot with a first advertisement;
revising advertisement slot characteristics for the plurality of remaining advertisement slots.
12 Assignments
0 Petitions
Accused Products
Abstract
An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.
195 Citations
20 Claims
-
1. A method, comprising:
-
determining advertisement slots characteristics for a plurality of advertisement slots associated with media materials; associating advertisement slot characteristics with the plurality of advertisement slots; matching a first advertisement slot with a first advertisement; revising advertisement slot characteristics for the plurality of remaining advertisement slots. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A system, comprising:
-
a processor configured to determine advertisement slots characteristics for a plurality of advertisement slots associated with media materials and associate advertisement slot characteristics with the plurality of advertisement slots; wherein the processor matches a first advertisement slot with a first advertisement and revises advertisement slot characteristics for the plurality of remaining advertisement slots. - View Dependent Claims (13, 14, 15, 16, 17, 18)
-
-
19. An apparatus, comprising:
-
means for determining advertisement slots characteristics for a plurality of advertisement slots associated with media materials; means for associating advertisement slot characteristics with the plurality of advertisement slots; means for matching a first advertisement slot with a first advertisement; means for revising advertisement slot characteristics for the plurality of remaining advertisement slots. - View Dependent Claims (20)
-
Specification