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Online Monitoring Systems to Determine Offline Advertising Effectiveness

  • US 20110119126A1
  • Filed: 11/19/2009
  • Published: 05/19/2011
  • Est. Priority Date: 11/19/2009
  • Status: Abandoned Application
First Claim
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1. A method performed by one or more computers, the method comprising:

  • receiving, by one or more computers, information related to an advertisement for a product, wherein the advertisement is presented through offline media other than a public, packet-switched data network and wherein the information includes an advertising schedule based on which the advertisement is to be presented to a market including consumers;

    detecting, by the one or more computers, communications related to the product from the consumers in the market at times in the advertising schedule during which the advertisement is presented, the detected communications received through offline media and a public, packet-switched data network;

    collecting, by the one or more computers, data responsive to the detected communications, the data representing a number of consumers in the market from whom the communications related to the product were detected responsive to the advertisement;

    determining, by the one or more computers, a statistical correlation between the collected data and the advertising schedule, the statistical correlation representing an effectiveness of presenting the advertisement for the product during the advertising schedule; and

    providing, by the one or more computers, a report of the effectiveness based at least in part on the determined statistical correlation.

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