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SYSTEMS AND METHODS FOR PROMOTIONAL MEDIA ITEM SELECTION AND PROMOTIONAL PROGRAM UNIT GENERATION

  • US 20110119127A1
  • Filed: 12/08/2010
  • Published: 05/19/2011
  • Est. Priority Date: 09/30/2005
  • Status: Active Grant
First Claim
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1. A computer implemented method for generating a promotional program unit, the method comprising:

  • receiving user taste data for a user;

    generating a list of promotional media data items responsive to the user taste data;

    generating a list of media data items from a predetermined collection of media item digital data files responsive to the user taste data;

    selecting at least one of the promotional media data items in the list of promotional media data items;

    selecting at least one of the media data items in the list of media data items;

    combining the at least one selected promotional media data item and the at least one selected media data item into a promotional program unit; and

    storing the promotional program unit or a list of identifiers for items in the promotional program unit into a memory;

    wherein the selecting steps implement constraining the promotional program unit to incur a net cost of no more that a selected maximum cost, wherein the net cost is determined as a sum of the licensing costs of the selected media items, reduced by a sum of the expected revenues generated by the selected promotional media items.

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