System and method for peer-to peer advertising between mobile communication devices

• US 20110119131A1
• Filed: 11/18/2009
• Published: 05/19/2011
• Est. Priority Date: 12/23/2005
• Status: Active Grant

• Current Assignee: Andrew Levi
• Original Assignee: Blue Calypso Incorporated
• Inventors: Levi, Andrew E., Bauer, Bradley W.
• Granted Patent: US 8,155,679 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G01S 19/13 Receivers
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

Claims

1. In a system comprising a source communication device connected to a destination device and an intermediary, a method for providing advertising content to a recipient associated with the destination device and for subsidizing a qualified subscriber associated with the source communication device comprising:

creating a first profile including a set of demographic requirements related to at least one advertiser of a group of advertisers;

creating a second profile including a set of demographic data related to the subscriber;

deriving a match condition between the first profile and the second profile;

determining if the subscriber is a qualified subscriber based on the match condition;

conditioning a set of subsidy programs based on the match condition;

communicating a subsidy program of the set of subsidy programs to the qualified subscriber;

receiving a first selection of an endorsed advertiser of the set of advertisers from the qualified subscriber;

receiving a second selection of a chosen subsidy program from the set of subsidy programs from the qualified subscriber;

approving the first selection;

approving the second selection;

providing an endorsement tag related to the endorsed advertiser and linked with the advertising content;

transmitting a content communication from the qualified subscriber to the recipient including the endorsement tag;

subsidizing the qualified subscriber according to the chosen subsidy program;

receiving a signal from the recipient through execution of the endorsement tag to transmit the advertising content; and

,

transmitting the advertising content to the recipient.

2. The method of claim 1, comprising the further step of uploading the advertising content to the intermediary from at least one advertiser.

3. The method of claim 1, wherein the step of transmitting the content communication includes the further step of choosing the content communication from one of the group of a text media type, an audio media type, video media type, and a graphic media type.

4. The method of claim 1, wherein the step of creating the second profile is carried out by the subscriber at an intermediary website hosted by the intermediary.

5. The method of claim 1, wherein the step of subsidizing the qualified subscriber includes the further steps of:

determining a first subsidy value related to transmitting the content communication; and

,

determining a second subsidy value related to the recipient interacting with the endorsement tag.

6. The method of claim 5 including the further steps of:

measuring a frequency of communication between the source communication device and the destination communication device;

measuring a frequency of interaction by the recipient; and

,

the step of subsidizing further comprises the step of basing the subsidy program on the frequency of communication and the frequency of interaction.

7. The method of claim 6 including the further steps of:

generating a unique code that identifies the subscriber, the advertising content and the qualified subscriber;

inserting the unique code into the endorsement tag transmitted to the recipient;

the intermediary decoding the unique code; and

the intermediary identifing the qualified subscriber and the advertising content through the unique code.

8. The method of claim 1 including the further steps of:

generating a unique code that identifies the subscriber, the advertisement and the recipient; and

inserting the unique code into the advertising content transmitted to the recipient.

9. The method of claim 8 wherein the step of generating a unique code includes identifying GPS coordinates of the destination device.

10. The method of claim 9 further comprising the step of redirecting the recipient to a link based on GPS coordinates of the destination device.

11. The method of claim 1, further comprising the steps of:

specifying a set of advertising criteria in the first profile;

specifying a set of subscriber criteria in the second profile;

wherein the step of determining comprises the further steps of;

comparing the advertiser criteria to the subscriber criteria;

determining if a match exists between the advertising criteria and the subscriber criteria;

if a match exists, then transmitting a first set of identification information related to the at least one advertiser to the subscriber and transmitting a second set of identification information related to the subscriber to the at least one advertiser.

12. The method of claim 1, wherein the step of transmitting the content communication includes the further steps of:

linking the endorsement tag with the advertising content; and

transmitting the endorsement tag contemporaneously to the content communication.

13. The method of claim 12 further comprising the step of changing a link between the advertising content and the endorsement tag based on a set of data related to one of the group of, a date, a time, a geographic location, a music selection and a random function.

14. The method of claim 1, wherein the source communication device, the destination device and the intermediary are connected by the steps;

providing a computer network; and

,

connecting the source connection device, the destination communication device and the intermediary to a computer network.

15. A method for providing access to an advertisement from an advertiser to a source communication device possessed by a subscriber and distributing the access to the advertisement from the source communication device to a destination communication device possessed by a recipient, the recipient having a relationship to the subscriber, the method comprising the steps of:

comparing a desired demographic profile to a subscriber demographic profile to derive a match;

offering a set of subsidy programs to the subscriber based on the match;

approving the subscriber based on the demographic profile;

receiving a subscriber selection of a subsidy program from the set of subsidy programs;

approving the selection;

sending a token related to the advertisement to the source communication device;

activating an endorsement manager in the source communication device;

initiating a communication session between the source communication device and the destination communication device;

the destination communication device including a capability compatible with the source communication device;

transmitting a message, including the token, from the source communication device to the destination communication device contemporaneously with the communication session;

activating the token;

recognizing a subsidy, according to the subsidy program, for the subscriber after activation of the token.

16. The method of claim 15, wherein the step of transmitting a message further comprises transmitting the token from the source communication device to the destination communication device using the endorsement manager.

17. The method of claim 15, wherein the step of comparing the desired demographic profile further comprises the step of creating the demographic profile according to a set of advertiser criteria.

18. The method of claim 15, wherein the step of recognizing a subsidy further comprises the step of relating the subsidy to a number of messages sent by the subscriber.

19. The method of claim 18, wherein the step of recognizing a subsidy further comprises the step of relating the subsidy to one of the group of a product discount, a reward, and a mitigation of expenses.

20. The method of claim 15, wherein the step of recognizing a subsidy includes the further step of basing the subsidy on an acknowledgment by the recipient of the receipt of the token.

21. The method of claim 15, further comprising the steps of:

transmitting the endorsement manager to the source communication device;

installing the endorsement manager for use in the source communication device; and

storing the token in a memory residing in the source communication device.

22. The method of claim 21, wherein the step of transmitting the message includes the additional steps of:

transmitting the message from the source communication device to the destination communication device using the endorsement manager; and

recording a set of information related to an interaction with the token by the recipient.

23. The method of claim 15, further comprising the steps of:

determining if the recipient accepts the communication session;

displaying the token if the recipient accepts the communication session;

directing the recipient to an intermediary displaying the advertisement upon an interaction with the token by the recipient; and

storing a set of data, related to the interaction with the token, in a memory residing on the intermediary.

24. The method of claim 15, wherein an intermediary is in communication with the advertiser, the source communication device and the destination communication device, further comprising the steps of:

storing a first set of historical data, related to an interaction with the token by the recipient, in a memory residing on the source communication device;

periodically transmitting the first set of historical data to the intermediary;

updating the advertisement; and

calculating the subsidy based on the interaction with the token.

25. The method of claim 24, further comprising the steps of:

storing a second set of historical data, related to transmitting the message, in a memory residing on the source communication device;

storing a third set of historical data, related to a viewing of the advertisement by the recipient in the memory residing at the intermediary;

periodically transmitting the second set of historical data from the source communication device to the intermediary; and

,

comparing the first set of historical data, the second set of historical data, and the third set of historical data against the subsidy program to determine the subsidy.

26. The method of claim 25, further comprising the steps of:

generating a unique code identifying the subscriber, the advertisement and the recipient;

inserting the unique code within the token transmitted to the recipient; and

the intermediary decoding the unique code to identify the recipient and the frequency of interaction by the recipient.

27. The method of claim 25, further comprising the step of:

generating a report, to the subscriber and the advertiser, related to the first set of historical data, the second set of historical data and the third set of historical data for review via an intermediary website.

28. The method of claim 15, wherein the step of transmitting the message includes the additional steps of:

sending a text message;

storing a set of subscriber transmission data on the source communication device; and

storing a set of recipient interaction data on an intermediary site.

29. The method of claim 28 where the step of sending a text message to the destination communication device includes the additional step of sending an advertising link in the text message.

30. The method of claim 15 where the step of sending a token includes the step of sending the advertisement to the source communication device for storage.

31. The method of claim 15 further comprising the step of changing the token according to a predetermined condition.

32. A system for a set of advertisers to provide a set of advertising media from a first communication device to a second communication device, associated with a recipient, connected in a communication session via a network, the system providing a subsidy to a qualified subscriber associated with the first communication device, the system comprising:

an intermediary, supporting a set of subsidy programs and an analysis application, resident on a computer server connected to the network;

at least one subsidy program, of the set of subsidy programs, being associated with at least one advertiser of the set of advertisers, for determining the subsidy;

the intermediary programmed to;

receive a set of demographic qualifications from at least one advertiser of the set of advertisers;

communicate a set of advertiser profiles related to the set of advertisers to a potential subscriber,

receive a subscriber profile related to the potential subscriber from the potential subscriber;

compare the subscriber profile related to the potential subscriber to the set of demographic qualifications from the at least one advertiser of the set of advertisers to determine a qualified subscriber,

receive an approval of the subscriber by an advertiser of the set of advertisers based on the set of demographic qualifications;

receive an approval of a subscriber selection of a subsidy program by an advertiser of the set of advertisers;

transmit the set of advertising media to the first communication device;

an endorsement manager, resident on the first communication device, programmed to;

transmit a token to the second communication device;

log a first set of data related to the communication session; and

,

transmit the first set of data to the analysis application;

the analysis application programmed to;

conduct an evaluation of the first set of data;

determine an amount of the subsidy according to the evaluation; and

relate the subsidy to the qualified subscriber.

33. The system of claim 32 wherein:

the analysis application is further programmed to;

select a subset of advertisers from the set advertisers and at least one subsidy program of the set of subsidy programs; and

,

download the identity of the each advertiser of the subset of advertisers and the at least one subsidy program to the first communication device.

34. The system of claim 32 wherein the analysis application is further programmed to update the set of advertising media resident on the first communication device.

35. The system of claim 34 wherein the set of advertising media is updated based on one of:

the date, the time, GPS coordinates associated with the first communication device, a sporting event, and a concert.

36. The system of claim 34 where the at least one advertising media of the set of advertising media is a text message.

37. The system of claim 36 where the text message includes an active link.

38. A method for providing an advertisement related to an advertiser from an intermediary machine to a source communication device possessed by a subscriber and distributing the advertisement between the source communication device and a destination communication device possessed by a contact of a set of contacts related to the subscriber, the method comprising:

providing a first communication channel between the intermediary machine and the source communication device;

qualifying the subscriber, to become a qualified subscriber, by comparing a desired demographic profile from the advertiser to a descriptive demographic profile associated with the subscriber;

the qualified subscriber selecting the advertisement to endorse;

the advertiser approving the qualified subscriber;

moving the advertisement from the intermediary machine to the source communication device over the first communication channel;

activating an endorsement manager in the source communication device;

providing a second communication channel between the source communication device and the destination communication device;

initiating a communication session from the source communication device to the destination communication device over the second communication channel;

associating the advertisement with the communication session;

transmitting the advertisement to the destination communication device;

accessing the advertisement through the destination communication device;

storing a first set of data relating to transmitting the advertisement in the source communication device;

uploading the first set of data from the source communication device to the intermediary machine over the first communication channel;

storing a second set of data relating to accessing the advertisement in the intermediary machine;

recognizing a first reward for the qualified subscriber based on the first set of data and the second set of data; and

,

recognizing a second award for the qualified subscriber based on a frequency of communication sessions.

39. The method of claim 38 wherein the advertiser approves the qualified subscriber based on one of:

the descriptive demographic profile or the desired demographic profile.

40. The method of claim 38 wherein the advertiser approves the qualified subscriber base on a correlation between the descriptive demographic profile and the desired demographic profile.

41. The method of claim 38 wherein a network is selected as the first communication channel.

42. The method of claim 38 wherein a network is selected as the second communication channel.