Service to Push Author-Spoken Audio Content with Targeted Audio Advertising to Users

• US 20110119138A1
• Filed: 01/26/2011
• Published: 05/19/2011
• Est. Priority Date: 11/02/2005
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Novack, Brian M., Rakers, Matthew A., Dunmire, David L.
• Granted Patent: US 8,065,364 B2
• Time in Patent Office: Days
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6137 involving transmission via a telephone network, e.g. POTS
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A particular method includes receiving, via an interactive voice response (IVR) unit, an audio content item during a first call. An indication of an insertion point at which to insert audio advertising in the audio content item is also received during the first call. The method further includes receiving via the IVR unit an audio advertisement during a second call. The audio advertisement is automatically inserted into the audio content item at the insertion point to create a package.

Claims

1. A system comprising:

a processor;

an audio content registry component executable by the processor to register an audio content item, wherein the audio content item has an insertion point at which to insert an audio advertisement;

an audio advertising registry component executable by the processor to register the audio advertisement;

an interactive voice response (IVR) unit executable by the processor to provide options to record the audio content item and to indicate the insertion point during a first call, and to provide an option to record the advertisement during a second call; and

a download packager executable by the processor to automatically insert the audio advertisement into the audio content item at the insertion point to create a package.

2. The system of claim 1, wherein the audio content item is received from an author of the audio content item and wherein the audio content item includes audio content that is at least partially spoken by the author.

3. The system of claim 1, wherein the IVR unit further provides an option to indicate a start time at which the audio content item is made available to users.

4. The system of claim 1, wherein the IVR unit further provides an option to indicate an end time at which the audio content item is no longer available to users.

5. The system of claim 1, wherein the audio content registry component stores author preferences that include a first set of preferences associated with submission of audio content from a computer and a second set of preferences associated with submission of audio content by a phone to the IVR unit.

6. The system of claim 1, wherein the advertisement is received from an advertiser.

7. The system of claim 1, wherein the audio advertising registry component stores advertiser preferences that include a first set of preferences associated with submission of audio advertising from a computer and a second set of preferences associated with submission of audio advertising by a phone to the IVR unit.

8. The system of claim 1, wherein the IVR unit further provides an option to input content information during the first call and wherein the IVR unit further provides an option to input a targeting criterion during the second call.

9. The system of claim 8, further comprising a user profile component executable by the processor to store user information and a content pushing criterion specified by a user.

10. The system of claim 9, wherein the download packager is further executable by the processor to automatically select the audio content item for delivery to the user in response to determining that the content information satisfies the content pushing criterion.

11. The system of claim 10, wherein the download packager is further executable by the processor to automatically select the audio advertisement for insertion at the insertion point in response to determining that the user information satisfies the targeting criterion.

12. The system of claim 1, further comprising a push component executable by the processor to automatically deliver the package to a user device.

13. The system of claim 12, wherein the push component delivers the package to the user device via a wired network.

14. The system of claim 12, wherein the push component delivers the package to the user device via a wireless network.

15. The system of claim 12, wherein the push component delivers the package to a plurality of user devices associated with a user.

16. The system of claim 15, wherein the plurality of devices includes at least two devices selected from a personal computer, a personal digital assistant, a recordable media drive, a wireless telephone, a removable memory medium, an automotive audio system, a wearable digital audio player, or any combination thereof.

17. A method comprising:

receiving, via an interactive voice response (IVR) unit, an audio content item during a first call;

receiving via the IVR unit an indication of an insertion point at which to insert audio advertising in the audio content item;

receiving via the IVR unit an audio advertisement during a second call; and

automatically inserting the audio advertisement into the audio content item at the insertion point to create a package.

18. The method of claim 17, wherein the audio content item is received from an author of the audio content item and wherein the audio content item includes audio content that is at least partially spoken by the author.

19. A non-transitory computer-readable medium comprising instructions that, when executed by a computer, cause the computer to:

receive, via an interactive voice response (IVR) unit, an audio content item;

receive via the IVR unit an indication of an insertion point at which to insert audio advertising in the audio content item;

receive via the IVR unit an audio advertisement; and

automatically insert the audio advertisement into the audio content item at the insertion point to create a package.

20. The non-transitory computer-readable medium of claim 19, further comprising instructions that, when executed by the computer, cause the computer to:

automatically deliver the package to a user device without a user selection of the audio content item.