Identifying related information given content and/or presenting related information in association with content-related advertisements

• US 20110119139A1
• Filed: 12/29/2003
• Published: 05/19/2011
• Est. Priority Date: 02/28/2003
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Bharat, Krishna, Dean, Jeffrey A.
• Granted Patent: US 8,140,965 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content may be text, a Web page, a URL, a search query, etc. The additional content might be related suggested queries (e.g. “Try a search for ______”), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, user group messages, etc.

Claims

1. A computer-implemented method comprising:

a) accepting, from an ad server and by a computer system including one or more computers on a network, information of an ad which includes ad content;

b) using, by the computer system, at least one of terms, concepts and categories from the content of the ad to determine relevant content, from a content server, in addition to content of the ad, wherein the determined relevant content is one of (A) a news story, (B) a review, or (C) a user group message; and

c) combining, by the computer system, at least a portion of content of the ad, from the ad server, and at least a portion of the determined relevant content, from the content server, for presentation to a user together with page content,

wherein the page content is (A) not directly used to determine the determined relevant content and (B) different than the content of the ad.

2. The computer-implemented method of claim 1 wherein the ad is for a product and wherein the determined relevant content is a review for the product.

3. The computer-implemented method of claim 1 wherein the ad is for a service and wherein the determined relevant content is a review for the service.

4. The computer-implemented method of claim 1 wherein the ad is for a product or service and wherein the determined relevant content is a news story about the product or service.

5. The computer-implemented method of claim 1 wherein the determined relevant content further includes a search query related to the content of the ad.

6. The computer-implemented method of claim 1 wherein the determined relevant content is a message from a user group.

17. The computer-implemented method of claim 2, wherein the acts of (b) using at least one of terms, concepts and categories from the content of the ad to determine relevant content in addition to content of the ad, and (c) combining at least a portion of content of the ad and at least a portion of the determined content for presentation to a user together with page content, are performed automatically by a machine executing machine-executable instructions.

18. The computer-implemented method of claim 3, wherein the acts of (b) using at least one of terms, concepts and categories from the content of the ad to determine relevant content in addition to content of the ad, and (c) combining at least a portion of content of the ad and at least a portion of the determined content for presentation to a user together with page content, are performed automatically by a machine executing machine-executable instructions.

19. The computer-implemented method of claim 4, wherein the acts of (b) using at least one of terms, concepts and categories from the content of the ad to determine relevant content in addition to content of the ad, and (c) combining at least a portion of content of the ad and at least a portion of the determined content for presentation to a user together with page content, are performed automatically by a machine executing machine-executable instructions.

7. A computer-implemented method comprising:

a) accepting, by a computer system including one or more computers on a network, document content information;

b) using, by the computer system, at least one of terms, concepts and categories of the document content information to determine relevant content in addition to content of the document, wherein the determined relevant content is one of (A) a news story, (B) a review, (C) a search query, or (D) a user group message;

c) using, by the computer system, the determined relevant content, determining further content, wherein the further determined content is at least one ad, received from an ad server, relevant to the determined relevant content; and

d) combining, by the computer system, at least a portion of content of the document, at least a portion of the determined relevant content, and at least a portion of the determined further content for presentation to a user.

20. The computer-implemented method of claim 7, wherein the acts of (b) using at least one of terms, concepts and categories of the document content information to determine relevant content in addition to content of the document, (c) using the determined relevant content, determining further content, and (d) combining at least a portion of content of the document, at least a portion of the determined content, and at least a portion of the determined further content for presentation to a user, are performed automatically by a machine executing machine-executable instructions.

21. The computer-implemented method of claim 7, wherein the at least a portion of content of the document, the at least a portion of the determined relevant content, and the at least a portion of the determined further content are combined as part of a single Web page.

8. (canceled)

9. Apparatus comprising:

a) at least one processor; and

b) at least one storage device storing processor-executable instructions which, when executed by the at least one processor, perform a method including

1) accepting information of an ad which includes ad content,

2) determining relevant content, from a content server, in addition to content of the ad using at least one of terms, concepts and categories from the content of the ad, wherein the determined relevant content is one of (A) a news story, (B) a review, or (C) a user group message, and

3) combining at least a portion of content of the ad, from the ad server, and at least a portion of the determined relevant content, from the content server, for presentation to a user together with page content,

wherein the page content is (A) not directly used to determine the determined relevant content and (B) different than the content of the ad.

10. The apparatus of claim 9 wherein the ad is for a product and wherein the determined relevant content is a review for the product.

11. The apparatus of claim 9 wherein the ad is for a service and wherein the determined relevant content is a review for the service.

12. The apparatus of claim 9 wherein the ad is for a product or service and wherein the determined relevant content is a news story about the product or service.

13. The apparatus of claim 9 wherein the determined relevant content further includes a search query related to the content of the ad.

14. The apparatus of claim 9 wherein the determined relevant content is a message from a user group.

15. Apparatus comprising:

a) at least one processor; and

b) at least one storage device storing processor-executable instructions which, when executed by the at least one processor, perform a method including

1) accepting document content information,

2) determining relevant content in addition to content of the document using at least one of terms, concepts and categories of the document content information, wherein the determined relevant content is one of (A) a news story, (B) a review, (C) a search query, or (D) a user group message,

3) determining further content using the determined relevant content, wherein the further determined content is at least one ad, received from an ad server, relevant to the determined relevant content, and

4) combining at least a portion of content of the document, at least a portion of the determined content, and at least a portion of the determined further content for presentation to a user.

22. The apparatus of claim 15, wherein the at least a portion of content of the document, the at least a portion of the determined relevant content, and the at least a portion of the determined further content are combined as part of a single Web page.

16. (canceled)