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KEYWORD-BASED SEARCH ENGINE RESULTS USING ENHANCED QUERY STRATEGIES

  • US 20110119243A1
  • Filed: 10/29/2010
  • Published: 05/19/2011
  • Est. Priority Date: 10/30/2009
  • Status: Active Grant
First Claim
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1. A method in a computing system for improving the relevance of search results retrieved from a keyword-based search engine, comprising:

  • receiving an indication of a designated entity;

    determining whether the designated entity should be enhanced with an entity-specific enhancement and/or a facet-specific enhancement;

    using one or more query enhancers of the computing system, selected based upon the determination of whether the designated entity is to be enhanced with the entity-specific enhancement and/or the facet-specific enhancement, automatically adding one or more entity-specific queries and/or one or more facet-specific queries to generate an enhanced query strategy, wherein at least one of the enhancements is based upon one or more facets associated with the designated entity; and

    forwarding the automatically generated query strategy to the keyword-based search engine to generate on-topic information related to the designated entity.

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