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METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO WEBSITE VISITORS TO PROMOTE PRODUCTS AND BRANDS

  • US 20110119278A1
  • Filed: 11/09/2010
  • Published: 05/19/2011
  • Est. Priority Date: 08/28/2009
  • Status: Abandoned Application
First Claim
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1. A method of transmitting content for viewing on a display connected to an audience member computer based on attitude values determined for audience members who participate in a computer implemented survey, and website visitation information and demographic information for the audience members, the method comprising:

  • receiving at a central database survey response information transmitted over a computer network from participating audience member computers;

    receiving at the central database website visitation information for the participating audience member computers;

    receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received;

    determining information selected from the group consisting of;

    Value Orientation information, Purchase Category information, Purchase Orientation information, Brand Attribute information, Purchase Engagement information, Shopping Engagement information, and Corporate Involvement information from the survey response information;

    determining an attitude value for each of the participating audience members using a non-audience member computer based at least in part on one or more of the Value Orientation information, Purchase Category information, Purchase Orientation information, Brand Attribute information, Purchase Engagement information, Shopping Engagement information, and Corporate Involvement information;

    determining a Quality Visitation Index (QVI) value for a website from the website visitation information and attitude values using the non-audience member computer;

    providing content to the website based on the QVI value for the website; and

    transmitting the content over the computer network to one of said participating or non-participating audience member computers as a result of one of said participating or non-participating audience member computers accessing the website.

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