ADVERTISING METHOD USING NETWORK TELEVISION

• US 20110119702A1
• Filed: 04/21/2010
• Published: 05/19/2011
• Est. Priority Date: 11/17/2009
• Status: Abandoned Application

• Current Assignee: LG Electronics, Inc. (LG Corporation)
• Original Assignee: LG Electronics, Inc. (LG Corporation)
• Inventors: Yoo, Kyung Hee, Lee, Hyung Nam, Koo, Sang Jun, Jang, Sae Hun, Kim, Uni Young
• Application Number:
  US12/764,667
• Publication Number:
  US 20110119702A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An information manager includes a network interface, a user interface, and a controller. The network interface establishes a connection with a content provider or network operator and receives content and one or more advertisement images through the network. The user interface receives a signal initiated by a user. And, the controller controls display of a plurality of icons and a background image that includes at least one advertisement region. One of the advertisement images is displayed in the region and one of the icons corresponds to the content provider.

Claims

1. An information manager comprising:

a network interface to establish a connection with at least one of a server of a content provider or a network operator and to receive content and one or more advertisement images through a network;

a user interface to receive a signal initiated by a user; and

a controller to control display of a plurality of icons and a background image that includes at least one advertisement region, wherein one of the advertisement images is displayed in said region and wherein one of the icons corresponds to the content provider.

2. The information manager of claim 1, wherein the background image and the icons are displayed when an operation mode is activated which allows for selection of the icon corresponding to the content provider.

3. The information manager of claim 1, wherein said region is located at a predetermined fixed position in the background image.

4. The information manager of claim 1, wherein a location of said region is adjustable within or relative to the background image.

5. An information manager comprising:

a network interface to establish a connection with at least one of a server of a content provider or a network operator, and to receive content and advertisement information through a network;

a user interface to receive a signal initiated by a user;

a controller to control simultaneous display of;

(1) a background image,

(2) a plurality of icons corresponding to a respective plurality of content providers, and

(3) advertisement information provided or controlled by one or more of the content providers or the network operator, wherein the advertisement information is displayed based on a predetermined condition and the plurality of icons are displayed in menu form.

6. The information manager of claim 5, wherein the advertisement information includes an image indicative of movie contents, said image including at least one of characters or objects corresponding to the movie contents.

7. The information manager of claim 5, wherein the controller controls output of additional information on said image based on a signal received from a user during display of the image.

8. The information manager of claim 5, wherein the background image and icons are displayed when an operation mode is activated that allows for one of the icons to be selected and connection to the content provider of the selected icon.

9. The information manager of claim 5, further comprising:

a broadcast signal processor that receives and processes a broadcast signal for output, wherein the broadcast signal is output at a same time the background image and icons are displayed.

10. An method for managing display of information, comprising:

displaying a background image that includes at least one region for displaying advertisement information;

displaying an advertisement image in the advertisement region; and

displaying a plurality of icons simultaneously with the background image, the plurality of icons corresponding to a respective plurality of content providers.

11. The method of claim 10, further comprising:

receiving a signal selecting the advertisement image; and

displaying information corresponding to the advertisement image in response to said signal.

12. The method of claim 10, wherein the background image and icons are displayed when an operation mode is activated that allows for selection of one of the icons and establishment of a connection with a corresponding one of the content providers.

13. The method of claim 10, wherein the advertisement image is received from one of the content providers.

14. The method of claim 10, wherein the advertisement region is located at a predetermined fixed position in the background image.

15. The method of claim 10, wherein the advertisement region is displayed at a position that is adjustable within or relative to the background image.

16. A method for controlling display of information, comprising:

displaying a background image and a plurality of icons that correspond to a respective plurality of content providers; and

displaying an advertisement image from a network operator or the content provider based on a predetermined condition.

17. The method of claim 16, further comprising:

receiving a signal corresponding to key input from a user; and

outputting information corresponding to the advertisement image in response to the key input signal.

18. The method of claim 16, wherein the advertisement image is included in a video that corresponds to an advertisement of a movie, said video including at least one of characters or objects corresponding to the movie.

19. The method of claim 17, wherein the advertisement image corresponds to a movie and the output information includes a preview of the movie.

20. The method of claim 16, wherein the background image and the icons are displayed when an operation mode is activated for selecting and connecting with one of the content providers.