Method and system for managing interactive communications campaigns with text messaging
First Claim
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1. A computer program product in a computer readable medium for use in a data processing system for managing interactive communications campaigns, wherein a given campaign comprises one or more sub-campaigns, the computer program product holding computer program instructions which when executed by the data processing system perform a method comprising:
- defining a messaging script that includes one or more actions to be taken by the data processing system in association with a text message, wherein an action is based on one of;
a state of a conversation, a keyword, a value of a variable, and a given occurrence in the communications campaign; and
executing the messaging script with respect to a given sub-campaign to provide support for text messaging during the interactive communications campaign.
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Abstract
A messaging platform includes a text messaging subsystem that includes a suite of enhancements that facilitate implementation of a multi-channel communications strategy with high level and fine-grained control over outbound message creation or inbound message handling.
66 Citations
12 Claims
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1. A computer program product in a computer readable medium for use in a data processing system for managing interactive communications campaigns, wherein a given campaign comprises one or more sub-campaigns, the computer program product holding computer program instructions which when executed by the data processing system perform a method comprising:
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defining a messaging script that includes one or more actions to be taken by the data processing system in association with a text message, wherein an action is based on one of;
a state of a conversation, a keyword, a value of a variable, and a given occurrence in the communications campaign; andexecuting the messaging script with respect to a given sub-campaign to provide support for text messaging during the interactive communications campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus for managing interactive text-based communications campaigns within a data processing system, wherein a given campaign comprises one or more sub-campaigns, the apparatus comprising:
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a processor; a computer memory holding computer program instructions which when executed by the processor perform a method comprising; monitoring inbound text messages; parsing at least one inbound text message according to a script; and taking a given action with respect to the at least one inbound text message based on the script. - View Dependent Claims (11, 12)
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Specification