SYSTEM AND METHOD FOR IMPROVING E-COMMERCE WITH ON-DEMAND ADVERTISING
First Claim
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1. A method for registering electronic ads at a server to enable the searching of the electronic ads, the method comprising:
- receiving, at a server, information associated with an electronic ad;
recording an ad reference for the electronic ad in an ad registry per the received electronic ad information;
determining trait data relevant to the electronic ad;
associating the trait data with the recorded ad reference;
activating the recorded ad reference, wherein the activating the recorded ad reference enables the recorded ad reference to be found in response to a search query using the trait data associated with the recorded ad reference.
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Abstract
A system and method for the searching of electronic ads. The present invention pertains to a registry accessible to disparate ad entities to allow for the registration of their electronic ads. Additionally, the present invention pertains to a search module that an ad entity may employ to enable the searching of electronic ads maintained at an associated server. Furthermore, the present invention pertains to a mechanism for gathering advertising content data published via a network to enable the searching of published electronic ads.
39 Citations
18 Claims
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1. A method for registering electronic ads at a server to enable the searching of the electronic ads, the method comprising:
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receiving, at a server, information associated with an electronic ad; recording an ad reference for the electronic ad in an ad registry per the received electronic ad information; determining trait data relevant to the electronic ad; associating the trait data with the recorded ad reference; activating the recorded ad reference, wherein the activating the recorded ad reference enables the recorded ad reference to be found in response to a search query using the trait data associated with the recorded ad reference. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for enabling the searching of electronic ads, the method comprising:
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receiving, at an electronic ad searching server from a browser mechanism, a query for an electronic ad; determining searching result data, wherein the search result data includes data indicative of one or more electronic ads relevant to the query; compiling the search result data, wherein the compiled search result data enables the presentation of the one or more electronic ads relevant to the query; and transmitting the search result data to the browser mechanism. - View Dependent Claims (10, 11)
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13. A system for enabling the searching of electronic ads, the system comprising:
an electronic network; an accessing mechanism, wherein the accessing mechanism is enabled to transmit an electronic ad search query and to display an electronic ad; and an electronic ad searching server, wherein the electronic ad searching server further comprises; a data receiving mechanism, wherein the data receiving mechanism is configured to receive data associated with one or more electronic ads; a registration mechanism, wherein the registration mechanism is configured to record an ad reference in an ad registry for each electronic ad in the received electronic ad data, wherein the ad reference includes an indication of the location at which the electronic ad is maintained; an ad registry, wherein the ad registry is configured to maintain one or more ad references and trait data associated with each ad reference; a trait mechanism, wherein the trait mechanism determines trait data relevant to an electronic ad for which there is an ad reference in the ad registry and associates the trait data which the appropriate ad reference; and a search module, wherein the search module is configured to receive a query from the accessing mechanism, search for relevant electronic ads by determining which ad references maintained in the ad registry are associated with trait data relevant to the received query, interact with the location indicated by an ad reference in order to compile electronic ad search result data per the received query, and transmit the compiled search result data to the accessing mechanism. - View Dependent Claims (14, 15, 16, 17, 18)
Specification