Maintaining Advertisements

• US 20110125582A1
• Filed: 01/25/2011
• Published: 05/26/2011
• Est. Priority Date: 09/30/2005
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Inventors: Datta, Glen van, Wagner, Steven, Zalewski, Gary M.
• Application Number:
  US13/013,789
• Publication Number:
  US 20110125582A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/69 by enabling or updating specific game elements, e.g. unlocking hidden features, items, levels or versions
• CPC Class Codes: A63F 13/71 using secure communication between game devices and game servers, e.g. by encrypting game data or authenticating players
• CPC Class Codes: A63F 13/792 for payment purposes, e.g. monthly subscriptions
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/61 Score computation
• CPC Class Codes: A63F 2300/8017 Driving on land or water; Flying
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
• CPC Class Codes: H04N 21/44012 involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47205 for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/4781 Games
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4825 using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8453 by locking or enabling a set of features, e.g. optional functionalities in an executable program
• CPC Class Codes: H04N 21/8583 by creating hot-spots
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A list of advertisements, products, or services for which an impression is generated during the course of a digital environment session (e.g., a video game) may be imported to a list that may be viewed at the conclusion of the digital session. The user may then visit advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital experience. Similarly, a list of all advertisements through which an interaction occurred during the course of a video game experience (e.g., physical encounter, purchase of an in-game product, utilizing a sponsored product) may be imported to a list that may be viewed at the conclusion of a game session. The user may then visit the advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital environment.

Claims

1. A method for generating an advertisement reference list, the method comprising to:

receiving advertisement data from an advertisement source;

displaying an advertisement on a computing device based on the received advertisement data;

confirming user interaction with the displayed advertisement, the confirmation corresponding to a selection of the displayed advertisement by a user of the computing device;

adding an advertisement identifier corresponding to the advertisement to a reference list associated with the user in response to the confirmation of the user interaction; and

displaying the reference list including the advertisement identifier on the computing device.

2. The method of claim 1, further comprising providing an indication to the user of the addition of the advertisement identifier to the reference list.

3. The method of claim 1, wherein displaying the reference list includes displaying a plurality of advertisement identifiers in a sequence based on an order in which the user interacted with a displayed associated advertisement, the interaction of corresponding to a selection of the displayed associated advertisement by the user of the computing device.

4. The method of claim 3, wherein displaying the reference list includes displaying the plurality of advertisement identifiers in the sequence further based on at least one category associated with each of the plurality of advertisement identifiers.

5. The method of claim 1, wherein displaying the reference list includes displaying additional advertisement data about a product or service referenced in the advertisement.

6. The method of claim 5, wherein the displaying the additional advertisement data includes displaying data added by the user of the computing device.

7. The method of claim 5, wherein displaying the additional advertisement data includes displaying feedback by other users regarding the product or service referenced in the advertisement.

8. The method of claim 5, further comprising receiving user interaction with the displayed reference list, the user interaction corresponding to a request to commence a commercial transaction to obtain the product or service referenced in the advertisement.

9. The method of claim 5, further comprising receiving user interaction with the displayed reference list, the user interaction corresponding to a request to obtain additional advertisement data regarding the product or service referenced in the advertisement.

10. The method of claim 9, further comprising requesting the additional advertisement data from the advertisement source in response to the user interaction with the displayed reference list.