SYSTEM AND METHOD FOR DYNAMIC LAYOUT INTELLIGENCE

• US 20110125591A1
• Filed: 07/02/2010
• Published: 05/26/2011
• Est. Priority Date: 11/23/2009
• Status: Active Grant

• Current Assignee: eComSystems Incorporated
• Original Assignee: eComSystems Incorporated
• Inventors: Evans, Jon C.
• Granted Patent: US 8,296,183 B2
• Time in Patent Office: Days
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Methods, systems, and computer readable media for of automatically rendering an advertisement element on an advertisement are disclosed. The method includes the steps of obtaining an advertisement element to be rendered on the advertisement, comparing the advertisement element to a set of stored markup records, determining which stored markup record is closest in at least one attribute to the advertisement element, rendering the advertisement element in accordance with the closest markup record, and displaying the rendered advertisement element on the advertisement.

Claims

1. A method of automatically rendering an advertisement element on an advertisement, comprising one or more computers executing:

obtaining an advertisement element to be rendered on the advertisement from a user;

comparing the advertisement element to a set of stored markup records;

determining which stored markup record is closest in at least one attribute to the advertisement element;

rendering the advertisement element in accordance with the closest markup record; and

displaying the rendered advertisement element on the advertisement.

2. The method of claim 1, wherein the advertisement element is chosen from a database of advertisement elements or created newly by a user.

3. The method of claim 1, wherein the set of stored markup records includes at least one markup record previously saved by the user.

4. The method of claim 3, further comprising:

determining if the at least one stored markup record saved by the user is within a predetermined variance in at least one attribute to the advertisement element;

rendering the advertisement element in accordance with the markup record saved by the user if the markup record saved by the user is within the predetermined variance;

or

rendering the advertisement element in accordance with the closest markup record saved by another if the markup record saved by the user is not within the predetermined variance.

5. The method of claim 4, wherein the variance is within a 10% height to width ratio.

6. The method of claim 1, further comprising:

obtaining customizations to the rendered advertisement element from the user; and

saving the customizations as a new markup record.

7. The method of claim 1, wherein the at least one attribute is chosen from advertisement element height to width ratio, image height to width ratio, advertisement dimensions, image dimensions, text dimensions, text content, and advertisement content.

8. The method of claim 1, wherein if there are no stored markup records or no markup record is close in at least one attribute to the advertisement element, the advertisement element is distributed evenly on the advertisement.

9. The method of claim 1, wherein the markup record comprises style preferences of the user and others.

10. The method of claim 9, wherein the style preferences include at least one of image size, image position, text size, text font, text color, text position, background color, and rotation.

11. The method of claim 10, wherein the advertisement element is rendered in accordance with the style preferences of the markup record.

12. The method of claim 1, wherein the advertisement element comprises at least one of text, an image, and a background.

13. A system of automatically rendering an advertisement element on an advertisement, comprising:

a system bus for coupling system components;

at least one database coupled to the system bus;

a processing unit in communication with the database;

software executing on the processing unit, wherein the software;

obtains an advertisement element to be rendered on the advertisement from a user;

compares the advertisement element to a set of stored markup records stored in the database;

determines which stored markup record is closest in at least one attribute to the advertisement element;

renders the advertisement element in accordance with the closest markup record; and

displays the rendered advertisement element on the advertisement;

an input device in communication with the processing unit; and

an output device in communication with the processing unit.

14. The system of claim 13, wherein the advertisement element is chosen from a database of advertisement elements or created newly by a user.

15. The system of claim 13, wherein the set of stored markup records includes at least one markup record previously saved by the user.

16. The system of claim 15, the software further:

determines if the at least one stored markup record saved by the user is within a predetermined variance in at least one attribute to the advertisement element;

renders the advertisement element in accordance with the markup record saved by the user if the markup record saved by the user is within the predetermined variance;

or

renders the advertisement element in accordance with the closest markup record saved by another if the markup record saved by the user is not within the predetermined variance.

17. The system of claim 16, wherein the variance is within a 10% height to width ratio.

18. The system of claim 13, the software further:

obtains customizations to the rendered advertisement element from the user; and

saves the customizations as a new markup record.

19. The system of claim 13, wherein the at least one attribute is chosen from advertisement element height to width ratio, image height to width ratio, advertisement dimensions, image dimensions, text dimensions, text content, and advertisement content.

20. The system of claim 13, wherein if there are no stored markup records or no markup record is close in at least one attribute to the advertisement element, the advertisement element is distributed evenly on the advertisement.

21. The system of claim 13, wherein the markup record comprises style preferences of the user and others.

22. The system of claim 21, wherein the style preferences include at least one of image size, image position, text size, text font, text color, text position, background color, and rotation.

23. The system of claim 22, wherein the advertisement element is rendered in accordance with the style preferences of the markup record.

24. The system of claim 13, wherein the advertisement element comprises at least one of text, an image, and a background.

25. A computer-readable media containing program instructions for automatically rendering an advertisement element on an advertisement, that causes a computer to:

obtain an advertisement element to be rendered on the advertisement from a user;

compare the advertisement element to a set of stored markup records;

determine which stored markup record is closest in at least one attribute to the advertisement element;

render the advertisement element in accordance with the closest markup record; and

display the rendered advertisement element on the advertisement.

26. The computer-readable media of claim 25, wherein the advertisement element is chosen from a database of advertisement elements or created newly by a user.

27. The computer-readable media of claim 25, wherein the set of stored markup records includes at least one markup record previously saved by the user.

28. The computer-readable media of claim 27, wherein the media further causes the computer to:

determine if the at least one stored markup record saved by the user is within a predetermined variance in at least one attribute to the advertisement element;

render the advertisement element in accordance with the markup record saved by the user if the markup record saved by the user is within the predetermined variance;

or

render the advertisement element in accordance with the closest markup record saved by another if the markup record saved by the user is not within the predetermined variance.

29. The computer-readable media of claim 28, wherein the variance is within a 10% height to width ratio.

30. The computer-readable media of claim 25, wherein the media further causes the computer to:

obtain customizations to the rendered advertisement element from the user; and

save the customizations as a new markup record.

31. The computer-readable media of claim 25, wherein the at least one attribute is chosen from advertisement element height to width ratio, image height to width ratio, advertisement dimensions, image dimensions, text dimensions, text content, and advertisement content.

32. The computer-readable media of claim 25, wherein if there are no stored markup records or no markup record is close in at least one attribute to the advertisement element, the advertisement element is distributed evenly on the advertisement.

33. The computer-readable media of claim 25, wherein the markup record comprises style preferences of the user and others.

34. The computer-readable media of claim 33, wherein the style preferences include at least one of image size, image position, text size, text font, text color, text position, background color, and rotation.

35. The computer-readable media of claim 34, wherein the advertisement element is rendered in accordance with the style preferences of the markup record.

36. The computer-readable media of claim 25, wherein the advertisement element comprises at least one of text, an image, and a background.