Sense and Match Advertising Content

• US 20110125777A1
• Filed: 11/25/2009
• Published: 05/26/2011
• Est. Priority Date: 11/25/2009
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Shahraray, Behzad, Liu, Zhu, Renger, Bernard S., Begeja, Lee
• Application Number:
  US12/625,905
• Publication Number:
  US 20110125777A1
• Time in Patent Office: Days
• US Class Current: 707/769
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present disclosure generally provides a method for delivering targeted content to a user device based on environmental variables sensed at or near the user device. At least one sensed environmental variable associated with a user device is received. At least one environmental state is determined based on the at least one environmental variable. Content is then selected to be delivered to the user device based on the at least one environmental state, and the selected content is delivered to the user device.

Claims

1. A method for targeted content delivery comprising:

receiving at least one sensed environmental variable associated with a user device;

determining at least one environmental state based on the at least one environmental variable;

selecting content to be delivered to the user device based on the at least one environmental state; and

delivering the selected content to the user device.

2. The method of claim 1, wherein said step of receiving at least one environmental variable associated with a user device comprises:

receiving at least one environmental variable sensed at the user device.

3. The method of claim 1, wherein said step of receiving at least one environmental variable associated with a user device comprises:

receiving at least one environmental variable sensed in a vicinity of the user device by a sensor in communication with the user device.

4. The method of claim 1, wherein:

said step of receiving at least one sensed environmental variable associated with a user device comprises receiving said at least one sensed environmental variable at a server from the user device;

said steps of determining at least one environmental state and selecting content to be delivered are performed at the server; and

said step of delivering the selected content to the user device comprises delivering the selected content to the user device from the server.

5. The method of claim 1, wherein

said step of receiving at least one sensed environmental variable associated with a user device comprises receiving said at least one sensed environmental variable at the user device from at least one sensor;

said steps of determining at least one environmental state and selecting content to be delivered are performed at the user device; and

said step of delivering the selected content to the user device comprises controlling an output of the user device to output the selected content.

6. The method of claim 1, wherein said step of determining at least one environmental state based on the at least one environmental variable comprises:

categorizing the at least one environmental variable into one of a plurality of predetermined levels.

7. The method of claim 6, wherein said step of determining at least one environmental state based on the at least one environmental variable further comprises:

deducing the at least one environmental state based on the categorized level of the at least one environmental variable and information from at least one other information source.

8. The method of claim 7, wherein the information from at least one other information source comprises at least one of location information, Internet information, and user input.

9. The method of claim 1, wherein said step of selecting content to be delivered to the user device based on the at least one environmental state comprises:

matching content stored in a content database to the determined at least one environmental state.

10. The method of claim 1, wherein said step of delivering the selected content to the user device comprises:

streaming the selected content to the user device.

11. The method of claim 1, wherein the selected content is advertising content.

12. The method of claim 1, further comprising:

receiving user feed back regarding the selected content; and

selecting additional content to be delivered to the user device based at least in part on the received user feedback.

13. An apparatus, comprising:

means for receiving at least one sensed environmental variable associated with a user device;

means for determining at least one environmental state based on the at least one environmental variable;

means for selecting content to be delivered to the user device based on the at least one environmental state; and

means for delivering the selected content to the user device

14. The apparatus of claim 13, wherein said means for determining at least one environmental state based on the at least one environmental variable comprises:

means for categorizing the at least one environmental variable into one of a plurality of predetermined levels.

15. The apparatus of claim 14, wherein said means for determining at least one environmental state based on the at least one environmental variable further comprises:

means for deducing the at least one environmental state based on the categorized level of the at least one environmental variable and information from at least one other information source.

16. The apparatus of claim 13, wherein said means for selecting content to be delivered to the user device based on the at least one environmental state comprises:

means for matching content stored in a content database to the determined at least one environmental state.

17. A computer readable medium encoded with computer executable instructions for targeted content delivery, said computer executable instructions defining steps comprising:

receiving at least one sensed environmental variable associated with a user device;

determining at least one environmental state based on the at least one environmental variable;

selecting content to be delivered to the user device based on the at least one environmental state; and

delivering the selected content to the user device.

18. The computer readable medium of claim 17, wherein the computer executable instructions defining the step of determining at least one environmental state based on the at least one environmental variable comprise computer executable instructions defining the step of:

categorizing the at least one environmental variable into one of a plurality of predetermined levels.

19. The apparatus of claim 18, the computer executable instructions defining the step of determining at least one environmental state based on the at least one environmental variable further comprise computer executable instructions defining the step of:

deducing the at least one environmental state based on the categorized level of the at least one environmental variable and information from at least one other information source.

20. The apparatus of claim 17, wherein the computer executable instructions defining the step of selecting content to be delivered to the user device based on the at least one environmental state comprise computer executable instructions defining the step of:

matching content stored in a content database to the determined at least one environmental state.