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APPARATUS AND METHOD OF ADAPTIVE QUESTIONING AND RECOMMENDING

  • US 20110125783A1
  • Filed: 11/17/2010
  • Published: 05/26/2011
  • Est. Priority Date: 11/19/2009
  • Status: Abandoned Application
First Claim
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1. A method for recommending content to a user, comprising:

  • employing a processor executing computer executable instructions stored on a computer readable storage medium to implement the following acts;

    accessing a set of interaction queries, each query associated with a decision association and a presentation instruction;

    presenting an interaction query from the set of interaction queries via a mobile user interface in accordance with the presentation instruction;

    determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query; and

    presenting a plurality of content objects for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user.

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