APPARATUS AND METHOD OF ADAPTIVE QUESTIONING AND RECOMMENDING
First Claim
1. A method for recommending content to a user, comprising:
- employing a processor executing computer executable instructions stored on a computer readable storage medium to implement the following acts;
accessing a set of interaction queries, each query associated with a decision association and a presentation instruction;
presenting an interaction query from the set of interaction queries via a mobile user interface in accordance with the presentation instruction;
determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query; and
presenting a plurality of content objects for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user.
2 Assignments
0 Petitions
Accused Products
Abstract
By adaptive questioning in a way that is entertaining, recommendations can be presented to a subscriber even with a limited amount of user profile information. Moreover, the questioning can allow a subscriber to learn something about himself. Each interaction can be short as well as light hearted and fun in order to accommodate intermittent usage with frequent interruptions. Intermixing questions/recommendation selections that are focused on gaining profile information as well as being somewhat random can unexpectedly learn something about the subscriber while keeping the user experience entertaining. Personal details can be avoided and tools for editing stored personal information can enhance a sense of privacy in order to induce trust. Questions and other responses can lead to other questions in a manner that allows characterizing a subscriber so that recommended offerings can be selected that are appropriate.
141 Citations
56 Claims
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1. A method for recommending content to a user, comprising:
employing a processor executing computer executable instructions stored on a computer readable storage medium to implement the following acts; accessing a set of interaction queries, each query associated with a decision association and a presentation instruction; presenting an interaction query from the set of interaction queries via a mobile user interface in accordance with the presentation instruction; determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query; and presenting a plurality of content objects for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer program product for recommending content to a user, comprising:
at least one computer readable storage medium storing computer executable instructions comprising; at least one instruction executable by a processor accessing a set of interaction queries, each query associated with a decision association and a presentation instruction; at least one instruction executable by the processor for presenting an interaction query from the set of interaction queries via a mobile user interface in accordance with the presentation instruction; at least one instruction executable by the processor for determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query; and at least one instruction executable by the processor for presenting a plurality of content objects for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user.
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15. An apparatus for recommending content to a user, comprising:
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means for accessing a set of interaction queries, each query associated with a decision association and a presentation instruction; means for presenting an interaction query from the set of interaction queries via a mobile user interface in accordance with the presentation instruction; means for determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query; and means for presenting a plurality of content objects for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user.
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16. An apparatus for recommending content to a user, comprising:
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a computing platform for accessing a set of interaction queries, each query associated with a decision association and a presentation instruction; and a user interface for presenting an interaction query from the set of interaction queries in accordance with the presentation instruction, the computing platform further for determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query, and the user interface further for presenting a plurality of content objects for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method for recommending content to a user, comprising:
employing a processor executing computer executable instructions stored on a computer readable storage medium to implement following acts; provisioning a mobile device with a set of interaction queries, each query from the set of interaction queries associated with a decision association and a presentation instruction; receiving a report from the mobile device that indicates a response of a user to the at least one of the set of interaction queries that was presented in accordance with the presentation instruction; determining a first characteristic of the user based upon the response to the interaction query; updating a user profile based upon the first characteristic; and transmitting a plurality of content objects to the mobile device for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A computer program product for recommending content to a user, comprising:
at least one computer readable storage medium storing computer executable instructions comprising; at least one instruction executable by a processor for provisioning a mobile device with a set of interaction queries, each query from the set of interaction queries associated with a decision association and a presentation instruction; at least one instruction executable by the processor for receiving a report from the mobile device that indicates a user input to the at least one of the set of interaction queries that was presented in accordance with the presentation instruction; at least one instruction executable by the processor for determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query; at least one instruction executable by the processor for updating a user profile based upon the first characteristic; and at least one instruction executable by the processor for transmitting a plurality of content objects to the mobile device for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user.
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43. An apparatus for recommending content to a user, comprising:
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means for provisioning a mobile device with a set of interaction queries, each query from the set of interaction queries associated with a decision association and a presentation instruction; means for receiving a report from the mobile device that indicates a user input to the at least one of the set of interaction queries that was presented in accordance with the presentation instruction; means for determining a first characteristic of a user of the mobile user interface based upon a response to the interaction query; means for updating a user profile based upon the first characteristic; and means for transmitting a plurality of content objects to the mobile device for user interaction comprising a first object that is selected to correspond to the first characteristic and a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user.
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44. An apparatus for recommending content to a user, comprising:
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a transmitter for provisioning a mobile device with a set of interaction queries, each query from the set of interaction queries associated with a decision association and a presentation instruction; a receiver for receiving a report from the mobile device that indicates a response by a user to the at least one of the set of interaction queries that was presented in accordance with the presentation instruction; and a computing platform for determining a first characteristic of the user based upon the response to the interaction query and for updating a user profile based upon the first characteristic, the transmitter further for transmitting a plurality of content objects to the mobile device for user interaction comprising a first object that is selected to correspond to the first characteristic and comprising a second object that is selected to solicit information regarding a second characteristic, wherein the second characteristic comprises a desired characteristic to be known about the user. - View Dependent Claims (45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56)
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Specification