SYSTEM AND METHOD FOR GLOBAL LOAD BALANCING OF REQUESTS FOR CONTENT BASED ON MEMBERSHIP STATUS OF A USER WITH ONE OR MORE SUBSCRIPTION SERVICES

• US 20110125877A1
• Filed: 01/27/2011
• Published: 05/26/2011
• Est. Priority Date: 08/01/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Prathaban, S.R., Gade, Bhargavaram B., Ashok S.A., Dorai, Petach, Matthew Nicholas, Kakoor, Mahadevaswamy G.
• Granted Patent: US 8,972,326 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/211 Syntactic parsing, e.g. based on context-free grammar [CFG] or unification grammars
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06N 3/08 Learning methods
• CPC Class Codes: G06N 5/046 Forward inferencing; Production systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/1001 for accessing one among a plurality of replicated servers
• CPC Class Codes: H04L 67/1014 based on the content of a request
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: Y10S 706/909 Communication
• CPC Class Codes: Y10S 706/917 Communication
• CPC Class Codes: Y10S 706/925 Business

Abstract

The present invention is directed towards systems and methods for directing a user request for content over a network to a given content server on the basis of one or more rules. The method of the present invention comprises receiving a request for content form a user, the request for content including a profile of the user identifying one or more characteristics associated with the user. One or more rules are retrieved for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules. The one or more retrieved rules are applied to the request for content to identify a content server to which the request for content is to be delivered and the request for content is delivered to the identified content server.

Claims

1. A method for directing a user request for content over a network to a given content server on the basis of one or more rules, the method comprising:

receiving a request for content from a user, the request for content including a profile of the user identifying one or more characteristics associated with the user;

retrieving one or more rules for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules, wherein retrieving one or more network rules comprises retrieving one or more rules for determining a content server to which the request for content is to be delivered based upon geographic information associated with an Internet Protocol address of the user;

applying the one or more retrieved rules to the request for content to identify a content server to which the request for content is to be delivered; and

delivering the request for content to the identified content server.

2. The method of claim 1, wherein the information in the user profile includes user demographic information.

3. The method of claim 1, wherein the information in the user profile includes at least one of user connection speed, user membership status with respect to one or more subscription services, and user defined characteristics.

4. The method of claim 1, wherein retrieving one or more business rules comprises retrieving one or more rules for determining a content server to which the request for content is to be delivered based up one or more or more quality of service guarantees to which the user is entitled.

5. The method of claim 1, wherein retrieving one or more network rules comprises retrieving one or more rules for determining a content server to which the request for content is to be delivered based upon network traffic.

6. Non-transitory computer readable media comprising program code stored thereon for execution by a programmable processor to perform a method for directing a user request for content over a network to a given content server on the basis of one or more rules, the computer readable media comprising:

program code for receiving a request for content from a user, the request for content including a profile of the user identifying one or more characteristics associated with the user;

program code for retrieving one or more rules for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules, wherein the program code for retrieving one or more network rules comprises program code for retrieving one or more rules for determining a content server to which the request for content is to be delivered based upon geographic information associated with an Internet Protocol address of the user;

program code for applying the one or more retrieved rules to the request for content to identify a content server to which the request for content is to be delivered; and

program code for delivering the request for content to the identified content server.

7. The computer readable media of claim 6, wherein the program code for receiving a request for content comprises program code for receiving the request for content including a user profile that identifies user demographic information.

8. The computer readable media of claim 6, wherein the program code for receiving a request for content comprises program code for retrieving the request for content including a user profile that identifies at least one of user connection speed, user membership status with respect to one or more subscription services, and user defined characteristics.

9. The computer readable media of claim 6, wherein the program code for retrieving one or more business rules comprises program code for retrieving one or more rules for determining a content server to which the request for content is to be delivered based upon one or more or more quality of service guarantees to which the user is entitled.

10. The computer readable media of claim 6, wherein the program code for retrieving the network rules comprises program code for retrieving one or more rules for determining a content server to which the request for content is to be delivered based upon network traffic.

11. A system for directing a user request for content over a network to a given content server on the basis of one or more rules, the system comprising:

a rules engine operative to store one or more rules for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules; and

a site redirection server operative to;

receive a request for content from a user, the request for content including a profile of the user identifying one or more characteristics associated with the user;

retrieve the one or more rules stored in the rules engine, wherein the site redirection server is operative to retrieve and apply one or more network rules for determining a content server to which the request for content is to be delivered based upon geographic information associated with an Internet Protocol address of the user;

apply the one or more retrieved rules to the request for content from the user; and

deliver the request for content to the identified content server.

12. The system of claim 11, wherein the information in the user profile includes user demographic information.

13. The system of claim 11, wherein the information in the user profile includes at least one of user connection speed, user membership status with respect to one or more subscription services, and user defined characteristics.

14. The system of claim 11, wherein the site redirection server is operative to retrieve and apply one or more business rules for determining a content server to which the request for content is to be delivered based up one or more or more quality of service guarantees to which the user is entitled.

15. The system of claim 11, wherein the site redirection server is operative to retrieve and apply one or more network rules for determining a content server to which the request for content is to be delivered based upon network traffic.