SYSTEMS AND METHODS FOR GENERATING PROFILES FOR USE IN CUSTOMIZING A WEBSITE

• US 20110126122A1
• Filed: 11/20/2009
• Published: 05/26/2011
• Est. Priority Date: 11/20/2009
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Kirshenbaum, Evan R., Forman, George
• Application Number:
  US12/623,221
• Publication Number:
  US 20110126122A1
• Time in Patent Office: Days
• US Class Current: 715/745
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Systems and methods are disclosed for constructing a profile that obtain text associated with web content. Logic instructions are provided by a party that is unaffiliated with a party that provides the web content to allow a profile associated with a user to include information from two or more web sites that are unaffiliated with one another. A match between the text and a target in a target set is detected. The profile associated with the user is modified based on the match.

Claims

1. A system for constructing a profile comprising:

logic instructions embodied in a computer-readable storage medium and executable on a computer processor to cause the computer processor to;

obtain text associated with web content, the logic instructions are provided by a party that is unaffiliated with a party that provides the web content to allow a first profile associated with a user to include information from two or more web sites that are unaffiliated with one another;

detect a match between the text and a target in a target set; and

modify the first profile associated with the user based on the match.

2. The system of claim 1, wherein the logic instructions are further configured to provide at least a portion of the first profile in conjunction with a request for a content object.

3. The system of claim 1, wherein the logic instructions are integrated with a web browser.

4. The system of claim 1, wherein the logic instructions are further configured to provide at least a portion of the first profile in response to a request.

5. The system of claim 1, further comprising:

the target associated with a potentially interesting item.

6. The system of claim 5, wherein the potentially interesting item is one of the group consisting of:

a product, a service, an off-line business, an organization, an athletic team, a geographic locale, a subject, and a content object.

7. The system of claim 5, further comprising the first profile is indicative of an interest of the user.

8. The system of claim 5, further comprising:

the first profile includes at least one of the name and a representation of the name of the potentially interesting item.

9. The system of claim 5, wherein the first profile contains a category associated with the potentially interesting item.

10. The system of claim 9, wherein the logic instructions are further configured to cause the computer processor to:

obtain further texts and detect matches with further targets associated with further potentially interesting items associated with further categories; and

compute a subset of categories to include in the first profile.

11. The system of claim 1, further comprising:

the first profile identifies a potentially interesting item; and

a second profile identifies a category based on the first profile.

12. The system of claim 1, wherein the text is at least a portion of a text source, the text source being at least one of the group consisting of:

a title of the web content, an HTML element of the web content, a header associated with a request for the web content, a keyword associated with the web content, text to be presented upon viewing the web content, and text to be presented in a contrastive manner upon viewing the web content.

13. The system of claim 1, wherein obtaining the text comprises excluding a portion of a text source.

14. A computer-implemented method of generating a profile for customizing a web site comprising:

monitoring web site content from at least two web sites, the web sites are unaffiliated with one another;

detecting a text string of interest in the web site content;

determining whether the text string matches a target associated with a potentially interesting item;

determining based on a match between the text string and the target, that the potentially interesting item represents an item of interest to the user;

modifying a profile based on the match between the text string and the target; and

allowing the profile to be accessed over the computer network to customize web pages browsed by the user.

15. The method of claim 14, further comprising:

providing the profile to a content provider.

16. The method of claim 14 further comprising:

the potentially interesting item is one of the group consisting of;

a product, a service, an off-line business, an organization, an athletic team, a geographic locale, a subject, and a content object.

17. The method of claim 14 further comprising:

the target is a hash code computed from a text string; and

detecting a match includes;

computing candidate hash codes using a moving window and

comparing the candidate hash codes against the potentially interesting item.

18. The method of claim 14 further comprising:

generating a target set represented as a sorted list of potentially interesting items; and

detecting a match includes iteratively probing the potentially interesting items set based on a magnitude of a candidate hash code.

19. A method comprising:

in a first computer;

monitoring web site content from at least two web sites browsed by a user over a computer network, the web sites are unaffiliated with one another;

detecting a text string of interest in the web site content;

determining whether the text string matches a target associated with a potentially interesting item;

modifying a profile based on a match between the text string and the target; and

allowing the profile to be accessed over the computer network to customize web pages browsed by the user.

20. The method of claim 19, further comprising:

providing the profile to a content provider.