DEDICATED BUTTON OF REMOTE CONTROL FOR ADVERTISEMENT DELIVERY USING INTERACTIVE TELEVISION

• US 20110126224A1
• Filed: 02/06/2011
• Published: 05/26/2011
• Est. Priority Date: 10/02/2008
• Status: Abandoned Application

• Current Assignee: Yang Pan
• Original Assignee: Yang Pan
• Inventors: Pan, Yang
• Application Number:
  US13/021,752
• Publication Number:
  US 20110126224A1
• Time in Patent Office: Days
• US Class Current: 725/30
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/42208 Display device provided on the remote control
• CPC Class Codes: H04N 21/4221 Dedicated function buttons, e.g. for the control of an EPG, subtitles, aspect ratio, picture-in-picture or teletext
• CPC Class Codes: H04N 21/42222 Additional components integrated in the remote control device, e.g. timer, speaker, sensors for detecting position, direction or movement of the remote control, microphone or battery charging device
• CPC Class Codes: H04N 21/42224 Touch pad or touch panel provided on the remote control
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4751 for defining user accounts, e.g. accounts for children
• CPC Class Codes: H04N 21/4753 for user identification, e.g. by entering a PIN or password cryptographic authentication protocols H04L9/32; networks authentication protocols H04L63/08
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Method and system is disclosed for delivering targeted advertisements to a user by employing an interactive television system. A dedicated button of a remote control is used to control the operation of rendering the advertisement to the user with the great simplicity. An icon for advertisement is displayed on the screen when a channel programming is being broadcasted. The advertisement is displayed in full screen after the first actuation of the button is received. The advertisement is removed from the screen after the second actuation of the button is received. The user can be identified by using of the dedicated button in combination of the channel selection buttons, which are switched into numeric buttons after a specific actuation of the dedicated button is received. A displayed window on the screen invites the user to key in the user'"'"'s password represented by a series of numbers.

Claims

1. A method of identifying a user of an interactive television system including a display terminal and a remote control, which comprises a dedicated input component and a plurality of input components associated with a single digit for the channel selection, the method comprising:

actuating said dedicated input component by said user;

reassigning the input components for the channel selection to numeric inputs;

displaying a screen for receiving user'"'"'s password in a numeric array;

receiving the user'"'"'s password by the user'"'"'s actuation of numeric input components sequentially;

identifying said user'"'"'s identity by comparing the received password with all pre-stored user passwords in the system; and

resuming the function of said input components for the channel selection.

2. The method as recited in claim 1, wherein said action of actuation of said dedicated input component includes an action of double pressing the input component.

3. The method as recited in claim 1, wherein said pre-stored password is determined by said user'"'"'s programming operation comprising:

requesting the user to reenter the password if the received password dose not match anyone of pre-stored passwords; and

associating the user with the password if the reentered password matches the first entered password.

4. The method as recited in claim 3, wherein said programming further comprising methods including:

utilizing another dedicated input component, when actuated, displaying an input window for the user to establish a new user account and the password;

or

utilizing a predetermined manner to actuate the dedicated input component and to display an input window for the user to establish a new user account and the password, wherein the predetermined manner includes pressing the input components repeatedly in a combination of long and short actuation.

5. The method as recited in claim 1, wherein said input component can be implemented in various forms, including:

a button;

a touch-pad;

or

a trackball.

6. The method as recited in claim 1, wherein said remote control includes a display screen and the user'"'"'s input and system instructions can be displayed on the screen.