Outside-in social network communication and promotion

• US 20110131100A1
• Filed: 07/16/2010
• Published: 06/02/2011
• Est. Priority Date: 10/21/2008
• Status: Abandoned Application

• Current Assignee: Invent.ly LLC
• Original Assignee: Invent.ly LLC
• Inventors: Roberts, Jeffrey A., Soza, Harry R., Rose, Keith, Wayman, Mark
• Application Number:
  US12/804,248
• Publication Number:
  US 20110131100A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system for spreading promotional content into a social network environment from outside the social network is provided. A computer server system monitors information associated with the promotional content and the communication steps associated with the outside-in communication and further inside communications or spread of the promotional content.

Claims

1. A system for spreading promotional content into a social network environment, comprising:

(a) a first communication network system being a social network communication system with a plurality of social network members and friends;

(b) a second communication network system being a communication network outside said social network communication system; and

(c) a user of said second communication network receiving a communication containing a promotional item;

(d) said user initiating a first communication from said second communication network system to inside said first communication network system, wherein said user is a member of said social network communication system and has connections to social network friends in said social network communication system;

(e) further communicating in a second communication said promotional item to said social network friends;

(f) each of said friends capable of initiating a third communication from said first communication network to the friends of each of said friends in said social network communication system; and

(g) a computer server system monitoring information associated with said promotional item and said first, second and third communication steps.