Internet Contextual Communication System
First Claim
1. A computer system for identifying targeted ads to be displayed with the content of a web page on a display of a user workstation, the computer system and the user workstation each having access to a distributed computer network, the computer system comprising:
- a data store storing a set of rules associated with a plurality of ads, the rules defining a relevance of each of the plurality of ads to one or more predetermined structured objects; and
a processor configured to extract keywords from the content of the web page, to parse the keywords to form structured objects incorporating the keywords, to access the data store to apply the set of rules to the content of the web page as represented by the structured objects incorporating the keywords, and to identify one or more of the plurality of ads as targeted ads that are relevant to the content of the web page according to the set of rules.
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Accused Products
Abstract
A computer system for identifying contextually-targeted ads to be displayed with the content of a web page on a display of a user workstation. The system includes a data store for storing a set of rules defining the relevancy of available ads to a number of predetermined structured objects, and a processor configured to apply the set of rules to identify the targeted ads. The processor obtains the content of the web page, extracts keywords from the web page, parses the extracted keywords to form structured objects incorporating the keywords, and applies the set of rules to identify the contextually-targeted ads.
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Citations
30 Claims
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1. A computer system for identifying targeted ads to be displayed with the content of a web page on a display of a user workstation, the computer system and the user workstation each having access to a distributed computer network, the computer system comprising:
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a data store storing a set of rules associated with a plurality of ads, the rules defining a relevance of each of the plurality of ads to one or more predetermined structured objects; and a processor configured to extract keywords from the content of the web page, to parse the keywords to form structured objects incorporating the keywords, to access the data store to apply the set of rules to the content of the web page as represented by the structured objects incorporating the keywords, and to identify one or more of the plurality of ads as targeted ads that are relevant to the content of the web page according to the set of rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer system for identifying targeted ads to be displayed with the content of a web page on a display of a user workstation, the computer system and the user workstation each having access to a distributed computer network, the computer system comprising:
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a data store storing a set of rules associated with a plurality of ads, the rules defining a relevance of each of the plurality of ads to one or more predetermined structured objects; and a server configured to extract keywords from the content of the web page, to parse the keywords to form structured objects incorporating the keywords, to access the data store to apply the set of rules to the content of the web page as represented by the structured objects incorporating the keywords, to identify one or more of the plurality of ads as targeted ads that as relevant to the content of the web page according to the set of rules, to retrieve one or more of the targeted ads, and to transmit the one or more targeted ads to the user workstation over the distributed computer network for display with the content of the web page. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A method performed by a computer system for identifying targeted ads to be displayed with the content of a web page on a display of a user workstation, the computer system and the user workstation each having access to a distributed computer network, the method comprising the steps of:
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extracting keywords from the content of the web page; parsing the keywords to form structured objects incorporating the keywords; accessing a data store storing a set of rules associated with a plurality of ads, wherein the rules define a relevance of each of the plurality of ads to one or more predetermined structured objects; applying the set of rules to the content of the web page as represented by the structured objects incorporating the keywords; and identifying one or more of the plurality of ads as targeted ads that are relevant to the content of the web page according to the set of rules. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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24. A non-transitory tangible computer-readable medium having computer-executable software code stored thereon, the code for executing a method performed by a computer system for identifying targeted ads to be displayed with the content of a web page on a display of a user workstation, the computer system and the user workstation each having access to a distributed computer network, the code comprising:
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code for extracting keywords from the content of the web page; code for parsing the keywords to form structured objects incorporating the keywords; code for accessing a data store storing a set of rules associated with a plurality of ads, wherein the rules define a relevance of each of the plurality of ads to one or more predetermined structured objects; code for applying the set of rules to the content of the web page as represented by the structured objects incorporating the keywords; and code for identifying one or more of the plurality of ads as targeted ads that are relevant to the content of the web page according to the set of rules. - View Dependent Claims (25, 26, 27, 28, 29, 30)
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Specification