METHOD AND APPARATUS FOR ENTERTAINMENT AND INFORMATION SERVICES DELIVERED VIA MOBILE TELECOMMUNICATION DEVICES

• US 20110137728A1
• Filed: 02/15/2011
• Published: 06/09/2011
• Est. Priority Date: 10/10/2002
• Status: Abandoned Application

• Current Assignee: Jordan K. Weisman, William G. Redmann
• Original Assignee: Jordan K. Weisman, William G. Redmann
• Inventors: Redmann, William G., Weisman, Jordan K.
• Application Number:
  US13/027,639
• Publication Number:
  US 20110137728A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 65/1083 In-session procedures
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 1/6058 involving the use of a headset accessory device connected to the portable telephone
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04M 1/72427 for supporting games or graphical animations
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications
• CPC Class Codes: H04M 2250/74 with voice recognition means voice activated dialling H04M1/271; voice recognition algorithms G10L15/00
• CPC Class Codes: H04M 3/4938 comprising a voice browser which renders and interprets, e.g. VoiceXML
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor

Abstract

A method and system for entertainment and information services delivered via mobile telecommunication devices include a communication network, and a station communicatively linked to the communication network. The station includes an output and an interface. Also included is a head-end having at least one database configured to store programs including an audio content. The head-end receives a request from the station for a desired one of the programs, verifies the request, transmits a first portion of the desired program to the station, and records an association between the identification and the desired program. The head-end further suspends transmission of a second portion of the program based upon detection of an indication to suspend transmission. The head-end further transmits the second portion of the program based upon detection of an indication to resume transmission and stored bookmark data indicating the starting location in the program of the second portion.

Claims

1. A computer-implemented method for determining a score of an ad with respect to each of a plurality of ad requests, the computer-implemented method comprising:

a) accepting, with an online ad serving system including at least one computer, each of the at least one computer including at least one processor, at least one storage device, at least one input interface and at least one output interface, first geolocation information associated with a first ad request;

b) determining, using the online ad serving system, whether the ad has geolocation-specific price information corresponding to the first geolocation information accepted, wherein geolocation-specific price information includes at least a cost per impression, and wherein the ad has geolocation-specific price information corresponding to the first geolocation information accepted;

c) determining, using the online ad serving system, a first score for the ad with respect to the first ad request using at least the geolocation-specific price information, wherein the general price information includes at least a cost per impression;

d) controlling, using the online ad serving system, the serving of the ad, for rendering on a client device in response to the first ad request, using the determined first score of the ad;

e) accepting, with the online ad serving system, second geolocation information associated with a second ad request;

f) determining, using the online ad serving system, whether the ad has geolocation-specific price information corresponding to the second geolocation information accepted, wherein the ad does not have geolocation-specific price information corresponding to the second geolocation information accepted;

g) determining, using the online ad serving system, a second score for the ad with respect to the second ad request using at least the general price information; and

h) controlling, using the online ad serving system, the serving of the ad, for rendering on a client device, using the determined second score of the ad.

2. The computer-implemented method of claim 1 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one state, (d) at least one metro area, (e) at least one city, (f) at least one town, (g) at least one postal zip code, and (h) at least one telephone area code.

3. The computer-implemented method of claim 1 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one metro area, (d) at least one city, and (e) at least one postal zip code.

4. A computer-implemented method for serving an ad for rendering on a client device in a network of computers, the computer-implemented method comprising:

a) accepting, with an online ad serving system including at least one computer, each of the at least one computer including at least one processor, at least one storage device, at least one input interface and at least one output interface, first geolocation information associated with a first ad request sourced from the client device;

b) determining, with the online ad serving system, whether an ad has geolocation-specific ad creative information corresponding to the first geolocation information accepted, wherein the ad has geolocation-specific ad creative information corresponding to the first geolocation information accepted;

c) serving, with the online ad serving system to the client device, the ad with the geolocation-specific creative information, wherein the ad being served with the geolocation-specific creative information is automatically selected responsive to the first request, using the geolocation information associated with the first request;

d) accepting, with the online ad serving system, second geolocation information associated with a second ad request;

e) determining, with the online ad serving system, whether the ad has geolocation-specific ad creative information corresponding to the second geolocation information accepted, wherein the ad does not have geolocation-specific ad creative information corresponding to the second geolocation information accepted; and

f) serving, with the online ad serving system, the ad with general creative information, wherein the ad being served with the general creative is automatically selected, responsive to the second request, using the general creative information.

5. The computer-implemented method of claim 4 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one state, (d) at least one metro area, (e) at least one city, (f) at least one town, (g) at least one postal zip code, and (h) at least one telephone area code.

6. The computer-implemented method of claim 4 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one metro area, (d) at least one city, and (e) at least one postal zip code.

7. An online ad serving system comprising:

a) at least one processor; and

b) at least one storage device storing processor-executable instructions, which when executed by the at least one processor, perform a method including

1) accepting, with the online ad serving system, first geolocation information associated with a first ad request,

2) determining, using the online ad serving system, whether the ad has geolocation-specific price information corresponding to the first geolocation information accepted, wherein geolocation-specific price information includes at least a cost per impression, and wherein the ad has geolocation-specific price information corresponding to the first the geolocation information accepted,

3) determining, using the online ad serving system, a score for the ad with respect to the first ad request using at least the geolocation-specific price information, wherein the general price information includes at least a cost per impression,

4) controlling, using the online ad serving system, the serving of the ad, for rendering on a client device in response to the first ad request, using the determined score of the ad;

5) accepting, with the online ad serving system, second geolocation information associated with a second ad request,

6) determining, using the online ad serving system, whether the ad has geolocation-specific price information corresponding to the second geolocation information accepted, wherein the ad does not have geolocation-specific price information corresponding to the second geolocation information accepted,

7) determining, using the online ad serving system, a second score for the ad with respect to the second ad request using at least the general price information, and

8) controlling, using the online ad serving system, the serving of the ad, for rendering on a client device, using the determined second score of the ad.

8. The online ad serving system of claim 7 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one state, (d) at least one metro area, (e) at least one city, (f) at least one town, (g) at least one postal zip code, and (h) at least one telephone area code.

9. The online ad serving system of claim 7 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one metro area, (d) at least one city, and (e) at least one postal zip code.

10. An online ad serving system comprising:

a) at least one processor;

b) at least one client device on a network in communication with the at least one processor; and

c) at least one storage device storing processor-executable instructions, which when executed by the at least one processor, perform a method including

1) accepting, with the online ad serving system, first geolocation information associated with a first ad request sourced from the client device,

2) determining, with the online ad serving system, whether an ad has geolocation-specific ad creative information corresponding to the first geolocation information accepted, wherein the ad has geolocation-specific ad creative information corresponding to the first geolocation information accepted,

3) serving, with the online ad serving system to the client device, the ad with the geolocation-specific creative information, wherein the ad being served with the geolocation-specific creative information is automatically selected responsive to the request, using the geolocation information associated with the request,

4) accepting, with the online ad serving system, second geolocation information associated with a second ad request,

5) determining, with the online ad serving system, whether the ad has geolocation-specific ad creative information corresponding to the second geolocation information accepted, wherein the ad does not have geolocation-specific ad creative information corresponding to the second geolocation information accepted, and

6) serving, with the online ad serving system, the ad with general creative information, wherein the ad being served with the general creative is automatically selected, responsive to the second request, using the general creative information.

11. The online ad serving system of claim 10 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one state, (d) at least one metro area, (e) at least one city, (f) at least one town, (g) at least one postal zip code, and (h) at least one telephone area code.

12. The online ad serving system of claim 10 wherein the geolocation information includes at least one of (a) at least one country, (b) at least one region, (c) at least one metro area, (d) at least one city, and (e) at least one postal zip code.